Results 101 to 110 of about 2,013,500 (291)

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker, Babak Taheri, Martin Gannon, Josip Mikulić   +3 more
wiley   +1 more source

The Interplay of Sustainable Consumption Values, Hedonic Motives, and Cognitive Dissonance in Shaping Second-Hand Luxury Purchase Intentions

SAGE Open
This study investigates how sustainable consumption values, hedonic motives, and cognitive dissonance jointly shape consumers’ intentions to purchase second-hand luxury products.
Didem Gezmisoglu Sen, Samet Aydin
doaj   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]

, 2013
This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
core   +3 more sources

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley   +1 more source

How social media sharing drives consumption intention: the role of social media envy and social comparison orientation

BMC Psychology
Background Social media benign envy, an upward comparison-based and painful emotions associated with the motivation to improve oneself, has attracted increasing attention from researchers due to its ubiquitous and significant impact on social network ...
Dege Liu, Bin He, Ruan Feng, Xiaojun Huang, Gaoqiang Liu   +4 more
doaj   +1 more source

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu, Fang Liu, Rachel Andrawes, Steve D'Alessandro   +3 more
wiley   +1 more source

MXenes as a Versatile Platform for High‐Energy‐Density Asymmetric Supercapacitors

Carbon Energy, EarlyView.
MXenes with high conductivity and tunable surface chemistry are reviewed as advanced electrodes for asymmetric supercapacitors. MAX‐phase synthesis, surface and interlayer engineering, defect modulation, and composite designs are discussed, highlighting enhanced ion transport, pseudocapacitance, energy density, cycling stability, and sustainable routes
Seul‐Yi Lee, Jagadis Gautam, Shrikant Vaiju Sadavar, Soo‐Jin Park   +3 more
wiley   +1 more source