Evolution of luxury marketing landscape: a bibliometric analysis and future directions [PDF]
Journal of Brand Management, 2022 The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught academic attention. The result is a growth in global publications.
Rubal Rathi, Ruchi Garg
exaly +3 more sources
Digital marketing strategies for luxury fashion brands: A systematic literature review
International Journal of Information Management Data InsightsThe main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam, Jane Lung
doaj +4 more sources
Sustainable Luxury Marketing: A Synthesis and Research Agenda [PDF]
International Journal of Management Reviews, 2019 AbstractSustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body ...
Athwal, Navdeep +3 more
openaire +7 more sources
Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives
Sustainability, 2022 Thus far, Luxury as Usual has rested on conventual forms of value, such as rarity, excellence, and uniqueness. Nevertheless, today, luxury value perceptions have been changing dramatically, with the emergence of new luxury consumption patterns as well as
Alpaslan Kelleci
exaly +2 more sources
Fashion and TextilesInclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj +2 more sources
Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchIn the contemporary digital landscape, social media platforms have radically reshaped consumer-brand interactions, with Instagram emerging as a pivotal channel for luxury brand marketing.
Guruprasad Desai +4 more
doaj +2 more sources
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
doaj +2 more sources
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention [PDF]
Amfiteatru Economic, 2023 The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity.
Rizwan Raheem Ahmed +4 more
doaj +2 more sources
Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data [PDF]
E3S Web of Conferences, 2020 With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era.
Zhe Li, Xueyan Liu, Huan Tian
doaj +1 more source
Cogent Business & Management, 2022 The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience.
Shahzad Ahmad Khan +3 more
doaj +1 more source