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Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchIn the contemporary digital landscape, social media platforms have radically reshaped consumer-brand interactions, with Instagram emerging as a pivotal channel for luxury brand marketing.
Guruprasad Desai +4 more
doaj +2 more sources
Digital Marketing Strategies for Luxury Fashion Brands: A Systematic Literature Review
International Journal of Information Management Data InsightsThe main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam
exaly +3 more sources
Masowe dobra luksusowe - kreowanie wizerunku marki za pomocą narzędzi marketingu online [PDF]
Academic Review of Business and Economics, 2021 : Promoting mass luxury goods on the Internet is a new topic, but it is rapidly gaining in popularity. Factors that influence the growing interest in this medium are tools that facilitate the promotion, sales, and acquiring knowledge about customers and ...
Sylwia Wajnbrener
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Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data [PDF]
E3S Web of Conferences, 2020 With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era.
Zhe Li, Xueyan Liu, Huan Tian
doaj +1 more source
Quantitative Analysis of Regional Luxury Brand Marketing Using Logit Model
Journal of Mathematics, 2022 The luxury consumer market in my country is developing rapidly. However, due to the differences in the culture and consumer psychology of different regions in my country, the marketing status of luxury goods in my country will be different in different ...
Xianfeng Chen
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Cogent Business & Management, 2022 The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience.
Shahzad Ahmad Khan +3 more
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QUALITATIVE STUDY EXPLORING LUXURY MARKETING IN TIMES OF CHANGE: CASE OF HOSPITALITY IN MOROCCO
Revue Marocaine de Recherche en Management et Marketing, 2022 The COVID-19 pandemic has had a significant impact on the hospitality industry in Morocco, with hotels, restaurants, and affiliated businesses experiencing the restrictions of government lockdowns and border closures. As a result, many hotels were unable
HAFSA ABDI, CHAKOR ABDELLATIF
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 As consumers spend more time on social media, brands can take advantage of this opportunity to better serve and communicate with their followers. Still, given the characteristics of luxury, luxury brands may be reluctant to use social media. To determine
Costinel Dobre +4 more
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SPECIFIC FEATURES OF LUXURY PRODUCTS BRANDING
Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2021 In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved.
Aleksandra Krajnović +2 more
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Agricultural and Food Economics, 2022 Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a subcategory of superfoods. Despite its growing popularity, no studies have investigated how social media marketing affects consumers ...
Christoph F. Wiedenroth, Verena Otter
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