Results 31 to 40 of about 164,812 (306)
The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]
, 2018 En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene +2 more
core +3 more sources
Predicting luxury purchases: A new comprehensive framework and research roadmap
Cogent Business & ManagementThe present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury.
Nermain Al-Issa +3 more
doaj +1 more source
Cogent Business & Management, 2023 This research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige ...
Tong (Tripp) Liu +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Digital marketing strategies for luxury fashion brands: A systematic literature review
International Journal of Information Management Data InsightsThe main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam, Jane Lung
doaj +1 more source
Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych
Problemy Zarządzania, 2013 Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods.
Wioleta Dryl
doaj +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Fashion and TextilesInclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj +1 more source
Analysis of Hermes’ Marketing Strategy: Evolution, brand positioning, and global impact [PDF]
SHS Web of ConferencesThis article provides an in-depth analysis of the marketing strategy of the Hermes brand. It begins by outlining the evolution of Hermes as a prominent luxury brand and examines its distinctive brand positioning and market impact.
Zong Ziyi
doaj +1 more source
The Use of Twitter by Luxury and Midscale Hotels [PDF]
, 2013 Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests.
Tselepidakis, Yolanda M
core +1 more source