Results 31 to 40 of about 1,407,967 (283)

Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibilities Strategies

, 2018
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as incompatible concepts by consumers. This because luxury is generally related to hedonism, excess, and ostentation, while CSR is generally based on sobriety ...
Donato, Carmela, Amatulli, Cesare, De Angelis, Matteo   +2 more
core   +2 more sources

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding

Fashion and Textiles
Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj   +1 more source

Effective marketing of high-rise luxury condominiums in a middle-income country like Sri Lanka [PDF]

Journal of Work-Applied Management, 2015
Purpose - The purpose of this paper is to develop an effective process to market high-rise luxury condominiums in a middle-income country in Asia like Sri Lanka, based on empirical evidence.
Stephan Anthonisz, Chad Perry
doaj   +1 more source

Lost in aggregation? On the importance of local food price data for food poverty estimates

American Journal of Agricultural Economics, EarlyView.
Abstract This paper explores within‐country variations in food price dynamics and food poverty estimates by employing local market price data and national consumer price index (CPI) data. Our results show that national CPI data may be useful for approximating national trends but they fail to detect and identify spatial variations in local trends, which
Stephan Dietrich, Valerio Giuffrida, Bruno Martorano, Georg Schmerzeck, Marco Tiberti   +4 more
wiley   +1 more source

Unlocking the potential of TikTok marketing for luxury real estate industry in Sri Lanka [PDF]

South Asian Journal of Marketing
PurposeThe study aims to investigate the applicability of TikTok as a social media marketing tool to promote the luxury real estate industry in Sri Lanka based on the technology acceptance model (TAM).Design/methodology/approachA quantitative approach ...
Amanda Indumini, Lakshi Karunarathne, Nishani Wickramaarachchi   +2 more
doaj   +1 more source

Brand prominence in cause-related marketing: luxury versus non-luxury [PDF]

Journal of Product & Brand Management, 2018
PurposePast research on cause-related marketing (CRM) suggests that these socially beneficial initiatives can be implemented as co-branding strategies. Little is known, however, about the role of brand prominence, in terms of visual conspicuousness of the two brands that are partner-involved (for-profit and non-profit brands).
Baghi Ilaria, Gabrielli Veronica
openaire   +1 more source

Fairness perceptions in marketing strategy and across the marketing mix: An integrative review and call to action

Consumer Psychology Review, EarlyView.
Abstract Fairness is a foundational and highly consequential construct in marketing, shaping purchase intentions, brand attitudes, complaints, boycotts, and word‐of‐mouth. Yet extant consumer research has largely concentrated on price fairness, leaving fairness across the rest of marketing strategy and the marketing mix comparatively underexplored ...
Elizabeth M. S. Friedman, Franklin Shaddy   +1 more
wiley   +1 more source

Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych

Problemy Zarządzania, 2013
Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods.
Wioleta Dryl
doaj   +1 more source

Trends and Current Situation of China's Meat Sector

Animal Research and One Health, EarlyView.
ABSTRACT As the world's largest meat producer, consumer, and importer, China's meat sector has undergone profound transformation over the past decade, driven by biological crises (e.g., African Swine Fever), environmental policies, and global market integration. This study analyzes the sector's production restructuring, consumption diversification, and
Zengyong Zhu
wiley   +1 more source

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj   +1 more source