Results 31 to 40 of about 858,424 (299)

Brand prominence in cause-related marketing: luxury versus non-luxury [PDF]

Journal of Product & Brand Management, 2018
PurposePast research on cause-related marketing (CRM) suggests that these socially beneficial initiatives can be implemented as co-branding strategies. Little is known, however, about the role of brand prominence, in terms of visual conspicuousness of the two brands that are partner-involved (for-profit and non-profit brands).
Baghi Ilaria, Gabrielli Veronica
openaire   +1 more source

Unlocking the potential of TikTok marketing for luxury real estate industry in Sri Lanka [PDF]

South Asian Journal of Marketing
PurposeThe study aims to investigate the applicability of TikTok as a social media marketing tool to promote the luxury real estate industry in Sri Lanka based on the technology acceptance model (TAM).Design/methodology/approachA quantitative approach ...
Amanda Indumini, Lakshi Karunarathne, Nishani Wickramaarachchi   +2 more
doaj   +1 more source

Effective marketing of high-rise luxury condominiums in a middle-income country like Sri Lanka [PDF]

Journal of Work-Applied Management, 2015
Purpose - The purpose of this paper is to develop an effective process to market high-rise luxury condominiums in a middle-income country in Asia like Sri Lanka, based on empirical evidence.
Stephan Anthonisz, Chad Perry
doaj   +1 more source

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Psychology & Marketing, 2022
Prior studies on the in ‐ store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies.
Shadma Shahid, Justin Paul, F. Gilal, Shiveen Ansari   +3 more
semanticscholar   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Who Owns the Output? Authorship, Creative Labour, and Innovation Capability in Human‐AI Collaboration

AI &Innovation, EarlyView.
ABSTRACT Generative AI is radically transforming how creative authorship is understood, attributed, and governed across the world’s cultural and creative industries. As AI systems increasingly produce outputs that organisations and audiences recognise as creative, foundational assumptions about who authors creative work, who receives credit for it, and
Ololade A. Shonubi
wiley   +1 more source

Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych

Problemy Zarządzania, 2013
Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods.
Wioleta Dryl
doaj   +1 more source

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

Information Systems Frontiers, 2022
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark.
A. Fetais, R. Algharabat, Abdullah M. Aljafari, Nripendra P. Rana   +3 more
semanticscholar   +1 more source

Lost in aggregation? On the importance of local food price data for food poverty estimates

American Journal of Agricultural Economics, EarlyView.
Abstract This paper explores within‐country variations in food price dynamics and food poverty estimates by employing local market price data and national consumer price index (CPI) data. Our results show that national CPI data may be useful for approximating national trends but they fail to detect and identify spatial variations in local trends, which
Stephan Dietrich, Valerio Giuffrida, Bruno Martorano, Georg Schmerzeck, Marco Tiberti   +4 more
wiley   +1 more source

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj   +1 more source