Results 51 to 60 of about 164,812 (306)
Sustainable FuturesLuxury brands increasingly adopt sustainability messages to enhance ethical legitimacy, yet such initiatives often serve symbolic rather than transformational purposes. This research examines how green marketing in luxury branding paradoxically increases
Zhijun Li +4 more
doaj +1 more source
Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China [PDF]
SHS Web of ConferencesIn contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media.
Wang Yimeng
doaj +1 more source
Evaluating the Perception of Luxury Brands in Today\u27s Marketplace and the Impact of the Digital Age on these Brands [PDF]
, 2016 “In spite of the global recession, luxury seems to be everywhere. Luxury is a term that is routinely used in our everyday life: a promise of decadence and a dream of an exclusive lifestyle, a key component of marketing management and a tagline in ...
Turner, Mary M
core +1 more source
Listening to Hong Kong children's perspectives through pretend play
British Educational Research Journal, EarlyView.Abstract Quality in early childhood education and care (ECEC) has become an increasing concern in recent years. The issue has been regularly discussed by different stakeholders. However, the rising concern regarding quality in ECEC has not seriously taken into account children's perspectives.
Suzannie K. Y. Leung
wiley +1 more source
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
doaj +1 more source
The Role of the Employee: An Exploratory Study in Service Recovery Satisfaction in the Luxury Resort Industry [PDF]
, 2011 Satisfaction plays a key role in the service industry and especially in the hospitality industry (Edvardsson, Johnson, Gustafsson & Strandvik, 2000). This study seeks to explore satisfaction and organizational commitment in relation to service recovery ...
Crawford, Alleah +1 more
core +2 more sources
British Educational Research Journal, EarlyView.Abstract The intersection of economic conditions and early years education has long been debated, particularly where financial constraints shape educational practice and professional realities. Türkiye, characterised by high inflation and structural vulnerabilities in purchasing power parity, provides a critical context for examining how economic ...
Ebru Aydın, Şerif Yüksel
wiley +1 more source
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN MENGINAP [PDF]
, 2016 Setiap hotel berlomba-lomba untuk mendapat pangsa pasar yang ada dengan menerapkan banyak strategi agar terus dapat bersaing. Penelitian ini dilakukan di The Trans Luxury Hotel Bandung yang merupakan salah satu hotel di Kota Bandung yang mengalami ...
Nasution, Kiki Rezeki
core
Digital Transformation for Eco‐Innovation: Evidence From Agriculture 4.0 Adoption in Wine Firms
Business Strategy and the Environment, EarlyView.ABSTRACT Firms face a fundamental strategic dilemma: how to align digital transformation with environmental sustainability while maintaining competitive advantage. Drawing on the eco‐innovation and green business strategy literature, this paper investigates how Agriculture 4.0 technologies act as enablers of sustainability strategies.
Alessandro Muscio +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT In response to growing global challenges, this study explores how social entrepreneurship within the Edible City movement contributes to building resilient, sustainable, and equitable urban food systems. Drawing on semistructured interviews with over 70 stakeholders across five cities—Berlin, Andernach, Oslo, Rotterdam, and Havana—we ...
Ina Säumel +6 more
wiley +1 more source