Results 61 to 70 of about 164,812 (306)
Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan [PDF]
, 2015 Purpose - Against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries, this paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan. Design/
Chaney, Isabella +4 more
core +1 more source
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
Social Media Marketing Efforts of Luxury Brands on Instagram
Expert Journal of Marketing, 2019 Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
doaj
The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands [PDF]
Risk in Contemporary Economy, 2019 In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers.
Zaif Alexandra, Cerchia Alina Elena
doaj
Le fondazioni culturali delle corporate del lusso. Collezioni d’arte aziendali, mecenatismo e sponsorizzazione [PDF]
, 2018 At the heart of the growing entrepreneurial partnership between luxury brands and the art business, we can see a structural closeness of two realities that today are more than ever in a winning conjunction for the spread of culture.
Sara Mazzotta
core
The importance of dream in advertising: luxury versus mass market [PDF]
, 2018 Luxury companies typically follow managerial approaches that differ from those of mass market companies and, in particular, their marketing strategies are based on opposite tactics.
Amatulli, Cesare +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei +1 more
wiley +1 more source
A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS [PDF]
On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes.
Fotea Ioan S. +3 more
core