Results 61 to 70 of about 1,407,967 (283)
Business Strategy and the Environment, EarlyView.ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham +2 more
wiley +1 more source
Issue Construals and Corporate Water Stewardship
Business Strategy and the Environment, EarlyView.ABSTRACT In the face of mounting environmental and social pressures, the importance of responsible corporate water stewardship (CWS) should be evident, yet not all businesses are taking water management issues seriously. The aim of this study is to explore why differences in CWS persist, especially within industries facing similar resource challenges ...
Daina Mazutis +3 more
wiley +1 more source
Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Human Behavior and Emerging TechnologiesEnhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into ...
Marsela Thanasi-Boçe +3 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge +4 more
wiley +1 more source
Social Media Marketing and Consumer - Brand Relationship in Luxury Markets
SymphonyaGiven the shift from traditional to new communication approaches, luxury brands are strategically focusing on social media marketing – SMM - for product and services’ endorsement through daily narratives.
Serena Rovai, Simone Guercini
doaj +1 more source
The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands [PDF]
Risk in Contemporary Economy, 2019 In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers.
Zaif Alexandra, Cerchia Alina Elena
doaj
Luxury wine: analyzing motivations of luxury wine buyers in the US market
Applied Studies in Agribusiness and Commerce, 2019 The purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on wine. Standard demographic and wine consumer scales were utilized for profiling.
Liz Thach, Janeen Olsen
openaire +3 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability initiatives often generate heterogeneous consumer responses, particularly in markets where environmental responsibility intersects with symbolic differentiation and competitive positioning. This research develops a configuration‐based account of sustainability strategy to explain when and how sustainability‐driven initiatives ...
Eun‐Jung Lee
wiley +1 more source
Luxury market and holistic marketing: The case of luxury hotels
, 2014 No atual contexto económico de crise, o mercado de luxo conseguiu cresceu, porque muitos dos clientes de luxo mantêm o poder financeiro e conservam a sua ambição por luxo. No entanto, num mercado caracterizado por intensa concorrência não é suficiente ter uma marca forte, é imprescindível acrescentar valor e o marketing holístico pode contribuir ...
Filipe, Sandra +2 more
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainable business practices are widely promoted in hospitality, yet a persistent gap persists between sustainability strategies and their implementation in daily operations. This study focuses on the sustainability strategy–implementation gap by examining how nonmanagerial employees, responsible for operational delivery, perceive and ...
Zivai Machaka Mare, Humeyra Dogru Dastan
wiley +1 more source