Results 61 to 70 of about 858,424 (299)
Social Media Marketing Efforts of Luxury Brands on Instagram
Expert Journal of Marketing, 2019 Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
doaj
Luxury marketing in social media: the role of social distance in a craftsmanship video
Asia Pacific Journal of Marketing and Logistics, 2019 PurposeThe purpose of this study is to examine the effect of craftsmanship content and social distance embedded in the craftsmanship content on luxury brand experiences, perceived luxury and brand purchase intentions using a social media video.Design ...
J. E. Lee, Song‐yi Youn
semanticscholar +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei +1 more
wiley +1 more source
Luxury wine: analyzing motivations of luxury wine buyers in the US market
Applied Studies in Agribusiness and Commerce, 2019 The purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on wine. Standard demographic and wine consumer scales were utilized for profiling.
Liz Thach, Janeen Olsen
openaire +3 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Human Behavior and Emerging TechnologiesEnhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into ...
Marsela Thanasi-Boçe +3 more
doaj +1 more source
The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands [PDF]
Risk in Contemporary Economy, 2019 In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers.
Zaif Alexandra, Cerchia Alina Elena
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley +1 more source
Social Media Marketing and Consumer - Brand Relationship in Luxury Markets
SymphonyaGiven the shift from traditional to new communication approaches, luxury brands are strategically focusing on social media marketing – SMM - for product and services’ endorsement through daily narratives.
Serena Rovai, Simone Guercini
doaj +1 more source