Results 81 to 90 of about 1,407,967 (283)
Falcons Journal of Advanced ResearchInfluencer marketing has become a major component of digital brand communication, yet its compatibility with luxury branding remains unsettled. Luxury brands traditionally derive value from scarcity, controlled access, symbolic distance, heritage, and ...
Mariam Naqvi, Zeeshan Afzal
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Transparency is increasingly recognized as a critical factor in advancing the sustainability of production processes and products, particularly in fashion retailing. In response, the European Union is developing standardized transparency mechanisms, most notably the Digital Product Passport (DPP).
Virginia Fani +3 more
wiley +1 more source
WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 [PDF]
Management & Marketing, 2012 The first questions that all scientists address when approaching a new domain are related to how well studied is the field, who and what has studied. The answers help them establish their personal areas of interest and contribution.
Raluca CIORNEA +3 more
doaj
From Sustainable Practices to SME Resilience: An Integrative, Systems‐Based Review With Propositions
Business Strategy and the Environment, EarlyView.ABSTRACT This integrative review examines how sustainable practices foster organizational resilience in small‐ and medium‐sized enterprises (SMEs), supporting long‐term sustainable development. Existing resilience models often overlook SMEs' distinctive challenges—limited resources and managerial short‐termism—whereas research linking day‐to‐day ...
Pongsakorn Nongnuch +2 more
wiley +1 more source
Refinement of the brand luxury index
, 2011 The market for luxury brands has been growing substantially over the last two decades with companies reporting record sales of up to €20 million in 2009.
Miller, Kenneth E. +2 more
core
Circular Transformation in the Silk Sector: A Fuzzy Delphi–DEMATEL Analysis of Critical Factors
Business Strategy and the Environment, EarlyView.ABSTRACT The circular transformation in the silk industry is crucial for enhancing resource efficiency and minimizing waste. Despite growing interest in circularity within the textile sector, the silk industry remains underexplored. This study addresses this gap by systematically assessing the barriers and enablers influencing circular economy adoption
Rabia Hassan +3 more
wiley +1 more source
BBR: Brazilian Business Review, 2019 The main objective of this article is to develop a scale to measure relationship perception among customers of luxury fashion brands in Brazil. We followed Churchill's (1979) and Rossiter's (2002) guidelines on scale development, emcompassing interviews ...
Fernanda Scussel, Gisela Demo
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate sustainability has become a central concern for business stakeholders, yet little is known about how premium product strategies shape firms' sustainability orientations and performance. Drawing on stakeholder theory, this study examines whether pursuing premium products is associated with firms' adoption of environmental and economic
Jaewook Kim +4 more
wiley +1 more source
Circular Economy Disclosure in Europe's Automotive Sector: An Analysis of Reporting Patterns
Business Strategy and the Environment, EarlyView.ABSTRACT According to the European Circular Economy Action Plan, the automotive industry plays a key role in Europe's transition to a circular economy (CE). Industry‐specific legislation and upcoming reporting guidelines raise the question of the current CE implementation level, which is still an underexplored research field.
Johannes Bauer +2 more
wiley +1 more source
, 2013 This research investigates the distinct characteristics of Kuwaiti heritage in the context of textile and fashion accessories. Moreover, it addresses how these characteristics can be used in the creation of new contemporary designs that reflect Kuwaiti ...
Jafar, Muna
core +1 more source