Results 101 to 110 of about 1,407,967 (283)

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]

This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
core  

Visual and Verbal Aspects of Marketing Communication and Their Parallels withTrends Influencing the Promotion of Truffle Consumptionmption

Tér–Gazdaság–Ember
Contemporary brand communication surrounding truffle consumption conveys a complex system of meanings, where sustainability, closeness to nature, luxury, and hedonism coexist.
Zsuzsanna Jámbori, Éva Bendárik
doaj   +1 more source

Luxury marketing : creating and branding luxuries

, 2007
Στη παρούσα εργασία γίνεται μία προσπάθεια προσέγγισης του luxury marketing, ξεκινώντας από την οριοθέτηση των βασικών εννοιών οι οποίες αποτελούν αντικείμενο μελέτης της εργασίας, κάνοντας μία προσπάθεια κατηγοριοποίησης των καταναλωτών luxury αλλά και των τύπων luxury, κάνοντας αναφορά στον ρόλο των media στο χτίσιμο ενός luxury brand, στις ρίζες των
openaire   +1 more source

Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley   +1 more source

Consumer rapport to luxury : Analyzing complex and ambivalent attitudes [PDF]

The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in ...
DUBOIS, Bernard, CZELLAR, Sandor, LAURENT, Gilles   +2 more
core  

“Everything Here Is for Sale, Even Our History”: Heritage and the Luxury Real Estate Market in Sint Maarten

Social Sciences
This contribution examines the luxury real estate sector in the Caribbean Island of Sint Maarten. Drawing upon an analysis of ethnographic observations, interviews, property market data and marketing materials, we pose two core questions to the data: (1)
Thor Björnsson, James Gordon Rice
doaj   +1 more source

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu, Fang Liu, Rachel Andrawes, Steve D'Alessandro   +3 more
wiley   +1 more source

Luxury marketing: from product to experience in the high-end industry

reservedIl presente lavoro di tesi esplora il percorso evolutivo del concetto di lusso, che ha attraversato un passaggio dalla tradizionale visione di esclusività ed elitismo a una visione più accessibile e orientata all'esperienza.
MARTELLATO, GRETA
core  

Beyond Governance Attributes: How Fashion Companies Prepare Social Disclosure for the CSRD

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines how social disclosure readiness emerges under the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) and investigates whether and how, corporate governance supports such readiness within the European fashion companies. By adopting a qualitative case‐study approach,
Sara Ianniello, Livio Cricelli, Serena Strazzullo   +2 more
wiley   +1 more source