Results 101 to 110 of about 164,812 (306)
Social media marketing in Italian luxury fashion [PDF]
, 2015 Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This
Ananda, Artha Sejati +2 more
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Innovative concepts in luxury marketing
, 2018 Over the past two decades, nearly every company in each industry has been confronted with a number of environmental shifts. Rapid technological developments, increasing digital transformation, and evolving consumer preferences and tastes are creating a new competitive landscape where traditional marketing strategies are under threat (Kannan & Li, 2017;
openaire +2 more sources
International Insolvency Review, EarlyView.Abstract Although a local experiment, the promulgation of the Regulations of Shenzhen Special Economic Zone on Personal Bankruptcy (SPBR) in 2020 was hailed as a significant milestone in China's insolvency lawmaking which has thus far addressed only corporate insolvencies.
Jenny Fu, Jin Chun
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
From Niche to Mainstream: A Knowledge Exchange Model for Sustainable Housing Adoption
Knowledge and Process Management, EarlyView.ABSTRACT As climate change intensifies the demand for sustainable practices, the residential housing sector remains a critical yet underutilized area for promoting energy efficiency. Although consumer awareness is increasing, sustainable and energy‐efficient (SEE) housing continues to occupy a niche market.
Lianne Foti
wiley +1 more source
International Journal of Management StudiesLuxury brands are gaining popularity in both developed and emerging economies. Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer ...
Ekta Aggarwal +3 more
doaj +1 more source
Psychology &Marketing, EarlyView.ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source
Social SciencesThis contribution examines the luxury real estate sector in the Caribbean Island of Sint Maarten. Drawing upon an analysis of ethnographic observations, interviews, property market data and marketing materials, we pose two core questions to the data: (1)
Thor Björnsson, James Gordon Rice
doaj +1 more source
Attitude of Young Adults towards New Luxury Brand Positioning in Chinese Coffee Market [PDF]
The aim of this dissertation is to investigate the perception of young adults – age between 18 and 25 – towards new luxury brand positioning in the coffee market, in order to know how new luxury brand positioning influences young adults and what elements
Gan, Lu
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Luxury perfume brands: Consumer Brand Relationship and the mature consumer [PDF]
, 2016 The heritage of luxury fashion perfume brands dates back to the early twentieth century with the first branded perfume, Rosine, being launched by French couturier Paul Poiret’s.
Carey, Lindsey +2 more
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