Results 111 to 120 of about 1,407,967 (283)
Luxury brands are gaining popularity in both developed and emerging economies. Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer ...
Ekta Aggarwal +3 more
doaj +1 more source
ABSTRACT Cosmetics production and consumption, which have been growing steadily in recent years, are associated with a number of negative environmental, moral, and health impacts. This study examines the influence of cosmetics producers' corporate social responsibility (CSR) communication on the formation of purchase intention among Czech consumers ...
Libena Tetrevova +4 more
wiley +1 more source
‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury
This study aims to present a review for understanding the changing definition of luxury consumption. The ‘new’ luxury concept is shaped by democratization, globalization, sustainability, and meeting luxury with non-western societies.
Aylin Ecem Gürşen
doaj +1 more source
Tensions Behind the Trade: How Divergent Service Preferences Shape Peer‐To‐Peer Sharing Choices
ABSTRACT The landscape of ‘sharing’ services encompasses services ranging from access‐based services (car sharing) to peer‐to‐peer sharing platforms (Couchsurfing). These services differ in the levels of exchange and altruism, creating conflicting consumer motivations.
Vivian S. C. Tunn +2 more
wiley +1 more source
ABSTRACT As organisations confront growing environmental uncertainty, achieving sustainability requires more than formal policies; it depends on how leaders and employees respond to competing demands for stability, adaptation and environmental action. Although prior research has examined leadership, employee behaviour and sustainability outcomes, these
Islam Bourini +2 more
wiley +1 more source
A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS [PDF]
On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes.
Pop Liviu N. +3 more
core
Abstract In this paper, we will construct and analyze intersecting definitions of womanhood among middle‐class women living in Karachi, Pakistan. Women are agents of their lives and are not passive voices. In this paper, we present narratives of women who resist “societal” narratives of womanhood to live a life of their choosing.
Urooba Ahmed Fatima +7 more
wiley +1 more source
Introduction: Social media marketing and luxury brands
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.
박성연
core +1 more source
Abstract This article explores how working middle‐class women in Karachi navigate the intersecting burdens of care and self‐care within the affective, infrastructural, and ideological conditions of urban precarity. Drawing on twelve semi‐structured interviews conducted across homes, workplaces, and cafés in the city, seven of which anchor the primary ...
Muhammad Huzaifa
wiley +1 more source
Artificial intelligence and liquidation: Reality, destiny and fantasy
Abstract Artificial intelligence (AI) is increasingly reshaping the administration of corporate liquidation. Beyond its established role in financial prediction and data analytics, AI is now assisting insolvency practitioners in identifying the onset of financial distress, managing creditor communications, tracing and valuing assets and enhancing ...
Kai Zhang, Jingchen Zhao
wiley +1 more source

