Results 131 to 140 of about 1,407,967 (283)
Psychology &Marketing, EarlyView.ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley +1 more source
THE EFFECTS OF COUNTERFEIT ON LUXURY BRAND BUYING BEHAVIOR, IN TERMS OF CONSUMPTION EXPERIENCE [PDF]
A large number of studies on counterfeiting explore consumer behaviors in the consumption of counterfeit articles. But few of them consider luxury brand consumers and counterfeiting.
P. Valette-Florence, Siham Mourad
core
Psychology &Marketing, EarlyView.ABSTRACT Mindfulness correlates with higher life satisfaction, yet consumer wellbeing research rarely specifies the behavioral route through which this relationship emerges. Drawing on self‐regulation theory, the research proposes mindful consumption as that route and, drawing on self‐determination theory, evaluates meditation regularity as a boundary ...
Sharad Gupta +2 more
wiley +1 more source
The Algorithmic Well‐Being Paradox: When AI Decision Delegation Helps and Hurts Consumer Well‐Being
Psychology &Marketing, EarlyView.ABSTRACT As generative AI increasingly shapes consumer decision‐making, its implications for consumer well‐being remain unclear. Existing research largely focuses on the trade‐off between algorithmic efficiency and autonomy loss. This research advances understanding by proposing the algorithmic well‐being paradox, whereby the same AI delegation can ...
Jingru Xu +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Luxury brands communicate symbolic value through a variety of brand signals, among which exclusivity and heritage represent two most prominent yet conceptually distinctive luxury signals. However, little is known about whether consumers respond equally favorably to these alternative luxury brand signaling strategies. This research examines how
Arnold Japutra +4 more
wiley +1 more source
, 2014 On the background of the global rise of luxury consumption, the importance of knowing cross-cultural luxury consumption preferences grows accordingly. We investigate cross-cultural specifics of luxury consumption for two cultures, Switzerland and Japan ...
Ehrensperger, Elena +2 more
core
How Perceived Economic Inequality Shapes Consumers' Preferences for Self‐Improvement Consumption
Psychology &Marketing, EarlyView.ABSTRACT Despite the increasing prevalence of self‐improvement products and services, what encourages consumers to choose such products requires further exploration. Drawing from tournament theory, which suggests that individuals exert greater effort when reward differentials across levels are large (vs.
Yu Qin, Kiyohiro Oki, Kosuke Motoki
wiley +1 more source
Tackling saiga horn consumption in Singapore: From consumer insights to intervention co‐design
People and Nature, EarlyView.Abstract The illegal and unsustainable wildlife trade is a key driver of biodiversity loss, and reducing consumer demand is recognised as a critical step in addressing it. However, studies understanding the drivers of wildlife product consumption and identifying effective strategies to reduce it remain very limited.
Xiaotong Cai +5 more
wiley +1 more source
From catwalk to kitchen: A qualitative study of luxury fashion companies' diversification into hospitality and restaurant sector. [PDF]
PLoS OneLuongo S +3 more
europepmc +1 more source
Sustainable Development, EarlyView.ABSTRACT Climate change is one of the most profound ethical and existential challenges of the 21st century. Beyond its physical, economic, and environmental consequences, it raises fundamental moral questions about justice, equity, responsibility, and the right to a livable planet.
Jacob Kwakye
wiley +1 more source