Results 121 to 130 of about 1,407,967 (283)
Innovative concepts in luxury marketing
, 2018 Over the past two decades, nearly every company in each industry has been confronted with a number of environmental shifts. Rapid technological developments, increasing digital transformation, and evolving consumer preferences and tastes are creating a new competitive landscape where traditional marketing strategies are under threat (Kannan & Li ...
openaire +2 more sources
Heating the Inflation Inequality in Greece
International Journal of Finance &Economics, EarlyView.ABSTRACT The aim of the current study is twofold. First, we assess the household inflation inequality in Greece not only across different income groups but also across other households' social and economic characteristics, such as occupational status and household composition, among others.
Stavros Degiannakis +2 more
wiley +1 more source
Journal of Consumer Psychology, EarlyView.Abstract As brands seek to increase racial representation in their advertising, many are turning to AI‐generated images of humans (i.e., synthetic models) as a scalable solution. This research demonstrates that consumer reactions to synthetic models are asymmetric, depending on the racial identity being depicted.
Rhonda Hadi +3 more
wiley +1 more source
An Interdisciplinary Review of the Gaslighting Literature and Future Research Agenda
Journal of Organizational Behavior, EarlyView.ABSTRACT Gaslighting is increasingly discussed in organizational contexts, yet its meaning, boundaries, and process remain unclear within management and organizational scholarship. Although research on gaslighting has expanded across multiple disciplines, existing work is conceptually fragmented and difficult to integrate, limiting cumulative theory ...
Paula A. Kincaid, Samantha C. O. Stalion
wiley +1 more source
ECONOMICSIn the highly competitive luxury hospitality sector, it is essential to understand the factors that influence consumers’ intentions to visit. This study purposes to examine the psychological internal relationships among celebrity, consumer, and hotel ...
Trung Duong Bao +3 more
doaj +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective
Psychology &Marketing, EarlyView.ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva +4 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang +2 more
wiley +1 more source
Luxury branding: a participação do design gráfico na conexão emocional entre as marcas de luxo e seus consumidores. estudo de caso: H. Stern [PDF]
, 2012 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2010O luxo, quando ligado a marcas, é caracterizado por uma identidade forte, por ...
Santos, Claudia Polo dos
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