Results 71 to 80 of about 164,812 (306)

How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials

Business Strategy and the Environment, EarlyView.
ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani, Eri Nakamura, Fumikazu Morimura, Yumi Nakamori, Tsugio Watanabe, Daisuke Furuta, Tomoya Mizuta   +6 more
wiley   +1 more source

Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait

Human Behavior and Emerging Technologies
Enhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into ...
Marsela Thanasi-Boçe, Syed Faizan Hussain Zaidi, Selma Kurtishi-Kastrati, Mujtaba Momin   +3 more
doaj   +1 more source

An Analysis of Chinese acquisitions of Made in Italy firms in the luxury sector [PDF]

, 2014
Outward Foreign Direct Investment (OFDI) from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment (FDI) from the developed world.
Brennan, Louis, Vecchi, Alessandra
core   +1 more source

Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

Business Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska, Waheed Akbar Bhatti, Andreea Bujac   +2 more
wiley   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands

BBR: Brazilian Business Review, 2019
The main objective of this article is to develop a scale to measure relationship perception among customers of luxury fashion brands in Brazil. We followed Churchill's (1979) and Rossiter's (2002) guidelines on scale development, emcompassing interviews ...
Fernanda Scussel, Gisela Demo
doaj   +1 more source

Building the dream online: Does participation in luxury brand's social media affect brand experience, brand affect, brand trust, and brand loyalty? [PDF]

, 2015
The global market for luxury goods has witnessed a phenomenal growth over the past decades. Along with the increasing demand that stems from increased purchasing power, emerging markets, and new wider consumer groups, traditional luxury brands have faced
Parikka, Ainomaria
core  

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Reactions of Generation Y to Luxury Hotel Twitter Promotions [PDF]

, 2013
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Merriam-Webster, 2013).
Woods, Katherine M
core   +1 more source

Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci, Frank Mathmann, Gary Mortimer   +2 more
wiley   +1 more source