Results 71 to 80 of about 1,407,967 (283)

The Role of Social Media Marketing Activities on online Customer Engagement on the Instagram platform [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية
Purpose: This study addressed the robustness of the relationship between social media marketing activities and online customer engagement, through the Instagram platform. The relevance of studying luxury fashion brands reflects the need to understand the
علياء احمد عبدالمنعم
doaj   +1 more source

Green Communication and Satisfaction of Employees and Customers in Vietnam Hospitality Outlets: Mediating and Moderating Roles of Resource Use and Training

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how green communication influences customer and employee satisfaction in Vietnamese food and beverage outlets through the mediating role of perceived green resource use and the moderating role of green training. Data were collected from 399 respondents, including 161 employees and 238 customers across 60 outlets in Vietnam,
Trang Le‐Thu, Jung Woo Han, Seng Kiat Kok   +2 more
wiley   +1 more source

Exploring Sustainability Reporting in the Fashion Industry Towards European Sustainability Reporting Standards: Evidence on ESRS Readiness

Business Strategy and the Environment, EarlyView.
ABSTRACT In recent years, companies have increasingly sought to strengthen their sustainability commitment and reporting practices, particularly in industries with significant environmental and social impacts, such as fashion. The completeness and quality of sustainability reporting are central to European policy.
Daniela Preite, Camilla Falivena, Emanuela Scarpellini   +2 more
wiley   +1 more source

Price Lining and Odd Even Price Strategy in the Luxury Fashion Market: the Results of an Exploratory Research

, 2016
This article deals with this literature gap, particularly analysing two pricing strategies that appear very interesting in the luxury market because they apparently seem in contrast with the nature of luxury pricing: price lining and odd even ...
AIELLO, GAETANO, DONVITO, RAFFAELE, VANNUCCI, VIRGINIA   +2 more
core  

How Do Global Fashion Supply Chains Respond to Structural Pressures? Examining Sustainability Conduct Through a Spatial–Temporal–Functional Lens

Business Strategy and the Environment, EarlyView.
ABSTRACT The fashion industry is facing unprecedented structural pressures, including increasing regulatory demands and rising expectations for social accountability. This study examines how global fashion supply chains respond to such pressures to advance sustainability.
Diletta Tosetto, Laura Macchion, Rosanna Fornasiero   +2 more
wiley   +1 more source

Distinct Environmental Sustainability Signals for Marketing Success: The Interactions of Life Cycle Phases, Green Country Image, and Transparency

Business Strategy and the Environment, EarlyView.
ABSTRACT Although prior studies show that overall product environmental sustainability enhances consumer value perceptions, it remains unclear how consumers interpret environmental sustainability signals across phases of the life cycle assessment process.
Yingfei Hu, Björn Frank, Boris Herbas‐Torrico   +2 more
wiley   +1 more source

AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction

Journal of Theoretical and Applied Electronic Commerce Research
Artificial Intelligence (AI) has revolutionized interactive marketing, creating dynamic and personalized customer experiences. To the best of our knowledge, no studies have ventured into how firms in the luxury sector can leverage AI marketing activities
Xin Song, Carole Bonanni
doaj   +1 more source

The Effect of Perceived Elements of Social Media Marketing and Brand Knowledge on the Purchase Intention of Luxury Sports Brands: The Mediation of Gaining a Competitive Advantage [PDF]

Sports Business Journal
Purpose: This article investigates the effect of the perceived elements of social media marketing and brand knowledge on the intention to purchase luxury sports brands through the mediation of competitive advantage.Methodology: The present research is ...
Roghayeh Sarlab, Zohreh Barghi
doaj   +1 more source

Beyond a Technocentric Transition: A Diverse Economies Perspective for Social Justice in Circular Economy Business Models

Business Strategy and the Environment, EarlyView.
ABSTRACT The circular economy, dominated by capitalocentric, technocentric, and eco‐modernist discourses, risks perpetuating systemic injustice because of its limited consideration of the social and of what is possible. In this article, we examine how social justice can be embedded into circular business models (CBMs)—key drivers of the circular ...
Fernando C. Lit, Erik Paredis, Josephina C. C. M. Huijben, Myriam M. A. H. Cloodt   +3 more
wiley   +1 more source

The success of luxury brands in Japan and their uncertain future [PDF]

The Japanese are the world?s largest individual consumers of luxury brands and form the second largest market for luxury goods after the US. The Japanese were the driving force behind the exponential growth of the European luxury industry and the ...
Ronald J. Degen
core