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The Role of Social Media Marketing Activities on online Customer Engagement on the Instagram platform [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية
Purpose: This study addressed the robustness of the relationship between social media marketing activities and online customer engagement, through the Instagram platform. The relevance of studying luxury fashion brands reflects the need to understand the
علياء احمد عبدالمنعم
doaj   +1 more source

REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

Geo Journal of Tourism and Geosites
This investigation aims to explore the profound impact of these technologies on marketing strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to provide a comprehensive analysis of their role in enhancing service ...
M. Cunha, M. Pereira, A. Cardoso, Jorge Figueiredo, Isabel Oliveira   +4 more
semanticscholar   +1 more source

Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases

Business Strategy and the Environment, EarlyView.
ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen, Darius‐Aurel Frank, Jessica Aschemann‐Witzel   +2 more
wiley   +1 more source

What Do We Know About Scope 3 Emissions in Small‐ and Medium‐Sized Enterprises? Mapping Current Knowledge and Advancing a Theory–Practice‐Oriented Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu, Okechukwu Okorie, Fatemeh Khosravi, Stuart Connop, Hebba Haddad, Mike Medas   +5 more
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

International Review of Management and Marketing
The current research explores how consumer brand engagement (CBE) serves as a mediator between social media marketing (SMM) and consumer- based brand equity (CBBE) within the context of luxury perfume brands.
Yossie Rossanty, E. Rini, B. Sembiring, A. Silalahi   +3 more
semanticscholar   +1 more source

Issue Construals and Corporate Water Stewardship

Business Strategy and the Environment, EarlyView.
ABSTRACT In the face of mounting environmental and social pressures, the importance of responsible corporate water stewardship (CWS) should be evident, yet not all businesses are taking water management issues seriously. The aim of this study is to explore why differences in CWS persist, especially within industries facing similar resource challenges ...
Daina Mazutis, Mohamed Chelli, Sharon OSullivan, Katherine Hanly   +3 more
wiley   +1 more source

The Effect of Sensory Marketing, Brand Experience, Brand Image, and Perceived Service Quality on Brand Loyalty with Customer Satisfaction as an Intervening Variable (Study Conducted on Luxury Brand Product Consumers): A Conceptual Paper

International Journal of Scientific Multidisciplinary Research
Luxury brands, epitomes of exclusivity and quality, thrive on their ability to evoke desire and loyalty among consumers. This study delves into the dynamics of brand loyalty within the context of sensory marketing, brand experience, brand image, and ...
Adib Alfikry, Arry Widodo, Anita Silvianita, Nurafni Rubiyanti   +3 more
semanticscholar   +1 more source

Self‐Transcendence and Self‐Enhancement Values as Drivers of Eco‐Travel Behavior. Implications for Business Strategies for Eco‐Tourism Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge, Zhi Li, Naman Sreen, Rsha Alghafes, Mai Nguyen   +4 more
wiley   +1 more source

AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction

Journal of Theoretical and Applied Electronic Commerce Research
Artificial Intelligence (AI) has revolutionized interactive marketing, creating dynamic and personalized customer experiences. To the best of our knowledge, no studies have ventured into how firms in the luxury sector can leverage AI marketing activities
Xin Song, Carole Bonanni
doaj   +1 more source