Results 41 to 50 of about 858,424 (299)
Analysis of Hermes’ Marketing Strategy: Evolution, brand positioning, and global impact [PDF]
SHS Web of ConferencesThis article provides an in-depth analysis of the marketing strategy of the Hermes brand. It begins by outlining the evolution of Hermes as a prominent luxury brand and examines its distinctive brand positioning and market impact.
Zong Ziyi
doaj +1 more source
American Journal of Industrial Medicine, EarlyView.ABSTRACT Background Homecare aides (HCAs) are professional non‐family caregivers, who support dependent individuals to live at home with dignity; yet in Spain they remain understudied and vulnerable, often facing precarious working conditions. We aimed to characterize HCAs’ employment, living conditions, health, and exposure to workplace violence and ...
Albert Navarro‐Giné +6 more
wiley +1 more source
Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology
Advances in Economics, Management and Political Sciences, 2023 Luxury marketing is a key area in the business world. It is closely related to consumer psychology. Developing a successful marketing strategy requires understanding the cognitive biases that influence consumer behaviour.
Jiaming Lin
semanticscholar +1 more source
Trends and Current Situation of China's Meat Sector
Animal Research and One Health, EarlyView.ABSTRACT As the world's largest meat producer, consumer, and importer, China's meat sector has undergone profound transformation over the past decade, driven by biological crises (e.g., African Swine Fever), environmental policies, and global market integration. This study analyzes the sector's production restructuring, consumption diversification, and
Zengyong Zhu
wiley +1 more source
Cogent Business & Management, 2023 This research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige ...
Tong (Tripp) Liu +2 more
doaj +1 more source
Proceedings of the 2025 2nd International Conference on Digital Economy and Computer ScienceThis research investigates the application of artificial intelligence technologies in optimizing seasonal consumption forecasting and marketing resource allocation for luxury brands.
Jialu Wang
semanticscholar +1 more source
Listening to Hong Kong children's perspectives through pretend play
British Educational Research Journal, EarlyView.Abstract Quality in early childhood education and care (ECEC) has become an increasing concern in recent years. The issue has been regularly discussed by different stakeholders. However, the rising concern regarding quality in ECEC has not seriously taken into account children's perspectives.
Suzannie K. Y. Leung
wiley +1 more source
Sustainable FuturesLuxury brands increasingly adopt sustainability messages to enhance ethical legitimacy, yet such initiatives often serve symbolic rather than transformational purposes. This research examines how green marketing in luxury branding paradoxically increases
Zhijun Li +4 more
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract The intersection of economic conditions and early years education has long been debated, particularly where financial constraints shape educational practice and professional realities. Türkiye, characterised by high inflation and structural vulnerabilities in purchasing power parity, provides a critical context for examining how economic ...
Ebru Aydın, Şerif Yüksel
wiley +1 more source
The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [PDF]
کاوشهای مدیریت بازرگانیIntroduction: Today, consumers' understanding of luxury brands is increasing, and gaining a better understanding of consumer behavior toward luxury brands is extremely important for building, managing and maintaining luxury brands.
Fatemeh Jamiri +2 more
doaj +1 more source