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Analysis of Hermes’ Marketing Strategy: Evolution, brand positioning, and global impact [PDF]
SHS Web of ConferencesThis article provides an in-depth analysis of the marketing strategy of the Hermes brand. It begins by outlining the evolution of Hermes as a prominent luxury brand and examines its distinctive brand positioning and market impact.
Zong Ziyi
doaj +1 more source
Listening to Hong Kong children's perspectives through pretend play
British Educational Research Journal, EarlyView.Abstract Quality in early childhood education and care (ECEC) has become an increasing concern in recent years. The issue has been regularly discussed by different stakeholders. However, the rising concern regarding quality in ECEC has not seriously taken into account children's perspectives.
Suzannie K. Y. Leung
wiley +1 more source
QUITE LUXURY: SILENT LUXURY MARKETING APPROACH
Global Fashion Management ConferenceQuiet luxury is one of the latest trends emerging in the luxury industry. It has been gaining momentum in recent years as a response to the economic uncertainty which followed the pandemic. The current global scenario brought back a preference for understated pieces, which hold great value thanks to their craftmanship, quality and subtlety, but do not ...
Vescovi Tiziano, Beatrice Segato Camilla
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British Educational Research Journal, EarlyView.Abstract The global teacher shortage continues to intensify, with disparate impacts across geographic and socio‐economic communities. In Queensland, Australia, where this study originates, post‐COVID teacher shortages have intensified workforce pressures, leaving several regional, rural and remote schools as some of the ‘hardest‐to‐staff’ in the ...
Matthew Readette +5 more
wiley +1 more source
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
, 2014 This research investigates how a rising nation’s consumers and producers are defining their relationship with luxury apparel and accessories. In the context of these products it seeks to identify the core attributes required to merit the luxury ...
Galsworthy, Antony
core +1 more source
Sustainable FuturesLuxury brands increasingly adopt sustainability messages to enhance ethical legitimacy, yet such initiatives often serve symbolic rather than transformational purposes. This research examines how green marketing in luxury branding paradoxically increases
Zhijun Li +4 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei +1 more
wiley +1 more source
Pivots in the luxury business : discovering the new luxury consumer through social data
, 2021 Consumer behavior is continuously evolving, and with it, so is the business of luxury. Besides other societal and economic changes, digital technology and social networks have affected how people search for information, buy products, and relate to luxury
Bendoni, Wendy K. +3 more
core +1 more source
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
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