Results 21 to 30 of about 858,424 (299)
Luxury Branding in Emerging Markets [PDF]
, 2016 In March 2012, Gap entered the South African market, but with a different pricing strategy to the one followed in the USA. While the brand is known as an affordable clothing brand in the USA, its goods were priced substantially higher in South Africa than in the USA.
Stiehler, B, Lee, LW
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Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
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Cogent Business & Management, 2022 The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain +2 more
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The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
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Research on online marketing channel layout of luxury brands [PDF]
E3S Web of Conferences, 2020 Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China.
Wang Shan, Fang Gang
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Luxury tourism – a review of the literature
European Journal of Tourism Research, 2021 This study aims to provide a holistic and comprehensive picture of the current state of luxury tourism research. In order to do so, 119 articles published between 2004-2019 were analysed by content analysis and a systematic literature review.
Riina Iloranta
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Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022 Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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Unveiling Mexican Perspectives on AI Meets Luxury Marketing in Mexico
Journal of Applied Business & Behavioral SciencesThis study addresses how Artificial Intelligence (AI) redefines luxury marketing by integrating Means-Ends Chain (MEC) theory with Zaltman Metaphor Elicitation Technique (ZMET)-driven insights.
Xin Song +3 more
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From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]
SHS Web of ConferencesAgainst the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
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Predicting luxury purchases: A new comprehensive framework and research roadmap
Cogent Business & ManagementThe present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury.
Nermain Al-Issa +3 more
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