The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
doaj +1 more source
Psychological and cultural insights into consumption of luxury western brands in India [PDF]
, 2010 India has always had wealthy elites such as the maharajas, upper class and royalty that consume luxury products throughout its consumption history. The relatively recent economic rise of the middle class with an increase in disposable income is leading ...
Eng, Teck-Yong, Bogaert, Julie
core +1 more source
Research on online marketing channel layout of luxury brands [PDF]
E3S Web of Conferences, 2020 Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China.
Wang Shan, Fang Gang
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Luxury tourism – a review of the literature
European Journal of Tourism Research, 2021 This study aims to provide a holistic and comprehensive picture of the current state of luxury tourism research. In order to do so, 119 articles published between 2004-2019 were analysed by content analysis and a systematic literature review.
Riina Iloranta
doaj +1 more source
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention [PDF]
Amfiteatru Economic, 2023 The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity.
Rizwan Raheem Ahmed +4 more
doaj +1 more source
Predicting luxury purchases: A new comprehensive framework and research roadmap
Cogent Business & ManagementThe present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury.
Nermain Al-Issa +3 more
doaj +1 more source
From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]
SHS Web of ConferencesAgainst the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
doaj +1 more source
The Impact of Digital Marketing on Luxury Fashion Brands [PDF]
, 2023 The effect of digital marketing on enterprises in industry of fashion is covered in this paper. The study looks at how YouTube vloggers and social media have changed how consumers interact with premium businesses.
Sfar, Naima; İstanbul Commerce University +1 more
core +2 more sources
Agribusiness, EarlyView.ABSTRACT Consumer demand for value‐added dairy products has grown substantially, yet consumer preferences for origin information (including farmstead) on ice cream remain underexplored. We used a stated preferences choice experiment to elicit consumers' willingness‐to‐pay (WTP) for ice cream across nine states in the Southeastern U.S.
Nama Raj Bhusal +5 more
wiley +1 more source
Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The drive and appeal of luxury designer products has fuelled consumer desire for luxury designer brands and their counterfeit versions.
Juggessur, Joshie
core +7 more sources