From conspicuous to considered fashion: a harm chain approach to the responsibilities of fashion businesses [PDF]
, 2013 Throughout the marketing literature, little attention has been paid to the responsibilities of luxury fashion businesses. Harnessing Polonsky et al.’s (2003) ‘harm chain’, the extended ‘harm chain’ (Previte & Fry, 2006) and the theoretical lens of ...
Carrigan, Marylyn +2 more
core +1 more source
Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022 Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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Corporate marketing strategy using social media: a case study of the Ritz-Carlton Seoul [PDF]
, 2017 With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands.
Kwag, Michael, Lee, Jung Wan
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The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [PDF]
Sports Business Journal, 2021 Purpose: This study aimed to investigate the relationship between sensory marketing and customer satisfaction and loyalty of luxury sports clubs.Methodology: The study's statistical population includes all customers of luxury sports complexes and clubs ...
Zahra Rabbani Nik +3 more
doaj +1 more source
Cultural differences in applying Kansei Engineering to services [PDF]
, 2012 It is imperative for companies to provide competitive products and services at a competitive price. Products and services need to offer features and properties which can makethem distinguishable and attractive to customers.
Hartono, Markus +2 more
core +1 more source
Multi‐Color Flexible Electrochromic Device for Smart Anti‐Counterfeiting
Angewandte Chemie, EarlyView.A versatile information encryption‐decryption platform using Zn anode‐based electrochromic devices enables multicolor, on‐demand, and multiple encryption modes, breaking through the limitations of conventional static displays that rely on static, pre‐designed patterns. ABSTRACT Information security is critically important.
Feifei Zhao +9 more
wiley +2 more sources
Путеводитель предпринимателяThis study focuses on identifying the place, role, and specific features of enhancing the economic efficiency of implementing and using chatbots in customer experience management.
E. V. Mishchenko +3 more
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THE LUXURY WATCH INVESTMENT MARKET
International Journal of Advanced Research, 2023 The luxury watch investment market offers a distinctive blend of history, craftsmanship, and exclusivity. While it may not fit the conventional mold of traditional investments, the allure of owning a piece of horological art has attracted a growing number of collectors and investors. As with any investment, thorough research, an understanding of market
openaire +1 more source
Effective marketing of high-rise luxury condominiums in a middle-income country like Sri Lanka [PDF]
Journal of Work-Applied Management, 2015 Purpose - The purpose of this paper is to develop an effective process to market high-rise luxury condominiums in a middle-income country in Asia like Sri Lanka, based on empirical evidence.
Stephan Anthonisz, Chad Perry
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From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]
SHS Web of ConferencesAgainst the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
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