Results 11 to 20 of about 1,407,967 (283)
Sustainable Luxury Marketing: A Synthesis and Research Agenda [PDF]
International Journal of Management Reviews, 2019 Abstract Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing ...
Athwal, Navdeep +3 more
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Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
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Luxury Marketing and Sustainability in the South Asian Context [PDF]
, 2023 The purpose of this chapter is to provide an overview of sustainability in the luxury marketing sector among brand managers, scholars, policymakers, journalists, and academics in the South Asian context.
Thaichon, Park +4 more
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Operationalising luxury in the premium automotive industry [PDF]
, 2010 This thesis presents an Action Research project investigating the use of customers’ perceptions of premium and luxury cars within the premium automotive industry.
Bridle, Bernadette
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Luxury Marketing, Sustainability and Technology: The Future of Luxury Management
, 2023 Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management.
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Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
doaj +1 more source
Future Business Journal, 2020 This study, with regard to new ways of marketing in today’s digital world, has tried to analyze and evaluate the impact of marketing through social network sites as the most effective electronic word-of-mouth marketing strategy on tendency toward luxury ...
Zahra MajlesiRad +1 more
doaj +1 more source
Luxury Branding in Emerging Markets [PDF]
, 2016 In March 2012, Gap entered the South African market, but with a different pricing strategy to the one followed in the USA. While the brand is known as an affordable clothing brand in the USA, its goods were priced substantially higher in South Africa than in the USA.
Stiehler, B, Lee, LW
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Cogent Business & Management, 2022 The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain +2 more
doaj +1 more source
Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
doaj +1 more source