Results 11 to 20 of about 858,424 (299)
Charting research on international luxury marketing: where are we now and where should we go next?
International Marketing Review, 2021 PurposeDespite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous.
C. Veloutsou +2 more
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Quantitative Analysis of Regional Luxury Brand Marketing Using Logit Model
Journal of Mathematics, 2022 The luxury consumer market in my country is developing rapidly. However, due to the differences in the culture and consumer psychology of different regions in my country, the marketing status of luxury goods in my country will be different in different ...
Xianfeng Chen
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QUALITATIVE STUDY EXPLORING LUXURY MARKETING IN TIMES OF CHANGE: CASE OF HOSPITALITY IN MOROCCO
Revue Marocaine de Recherche en Management et Marketing, 2022 The COVID-19 pandemic has had a significant impact on the hospitality industry in Morocco, with hotels, restaurants, and affiliated businesses experiencing the restrictions of government lockdowns and border closures. As a result, many hotels were unable
HAFSA ABDI, CHAKOR ABDELLATIF
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 As consumers spend more time on social media, brands can take advantage of this opportunity to better serve and communicate with their followers. Still, given the characteristics of luxury, luxury brands may be reluctant to use social media. To determine
Costinel Dobre +4 more
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International journal for marketing studies, 2022 Sustainability has become a central issue for luxury marketers and managers. By considering the luxury sector, consumers are more interested in buying sustainable products.
Giuseppe Colella +2 more
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SPECIFIC FEATURES OF LUXURY PRODUCTS BRANDING
Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2021 In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved.
Aleksandra Krajnović +2 more
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Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm
Scientific Programming, 2021 China has become the world’s largest luxury goods consumer market due to its population base. In view of the bright prospects of the luxury consumer market, major companies have entered and want to get a share.
Qiaoshan Chen, Shousong Cai, Xiaomin Gu
semanticscholar +1 more source
Agricultural and Food Economics, 2022 Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a subcategory of superfoods. Despite its growing popularity, no studies have investigated how social media marketing affects consumers ...
Christoph F. Wiedenroth, Verena Otter
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Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
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Future Business Journal, 2020 This study, with regard to new ways of marketing in today’s digital world, has tried to analyze and evaluate the impact of marketing through social network sites as the most effective electronic word-of-mouth marketing strategy on tendency toward luxury ...
Zahra MajlesiRad +1 more
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