Results 11 to 20 of about 2,013,500 (291)

Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands [PDF]

open access: yes, 2011
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The drive and appeal of luxury designer products has fuelled consumer desire for luxury designer brands and their counterfeit versions.
Juggessur, Joshie
core   +7 more sources

Explaning variation in luxury consumption [PDF]

open access: yes
This PhD study extends the existing knowledge on the consumption of luxuries, by bringing together the conspicuous consumption and luxury consumption literature with self-concept and trait theory, in order to develop a conceptual framework that explains the phenomenon of luxury consumption from a consumer behaviour perspective.
Kastanakis, M.N.
core   +6 more sources

Luxury consumers’ behavior: a cross-cultural aspect [PDF]

open access: yesInnovative Marketing, 2019
A comprehensive study of the consumers’ needs and demands, the patterns of their social and cultural behavior are essential to the success of the modern luxury companies in their market activity.
Olena Naumova   +2 more
doaj   +1 more source

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

open access: yesCogent Business & Management, 2022
The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain   +2 more
doaj   +1 more source

Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

open access: yesFrontiers in Psychology, 2020
Chinese consumers’ lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a “fear of missing out” (FoMO).
Inwon Kang, Xue He, Matthew Minsuk Shin
doaj   +1 more source

The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers

open access: yesHumanities & Social Sciences Communications, 2023
The purpose of this paper is to examine the impact of country of origin on purchase decisions of luxury and fast fashion. The countries of origin include the US and European countries like France, Italy, UK, Spain, Germany, and Sweden.
Tagreed Saleh Abalkhail
doaj   +1 more source

Psychological and cultural insights into consumption of luxury western brands in India [PDF]

open access: yes, 2010
India has always had wealthy elites such as the maharajas, upper class and royalty that consume luxury products throughout its consumption history. The relatively recent economic rise of the middle class with an increase in disposable income is leading ...
Eng, Teck-Yong, Bogaert, Julie
core   +1 more source

Luxury Marketing within a Chinese Consumers' Perspective: Local versus Global Luxury Brand Consumption

open access: yes, 2023
In this research, we argue that studying luxury consumption in China should not be limited to Chinese consumers who buy global luxury brands. Competitions are rising among Chinese luxury brands.
Jin, Ting, Thaichon, Park, Shao, Wei
core   +1 more source

An experimental study of the bandwagon effect in conspicuous consumption

open access: yesCurrent Issues in Personality Psychology, 2017
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described conspicuous consumption as expensive, luxury consumption, which provides evidence of wealth and status.
Małgorzata Niesiobędzka
doaj   +1 more source

Luxury consumption and the temporal-spatial subjectivity of Hong Kong men [PDF]

open access: yes, 2022
Extending critical luxury studies to a non-Western context, this article, using Burberry and other Western brands as examples, theorises how the temporal-spatial luxury subjectivity of homosexual Hong Kong male consumers is constituted through the ...
Tse, Tommy, von Pezold, Johanna
core   +2 more sources

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