Results 11 to 20 of about 6,327 (261)

INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON [PDF]

Management & Marketing, 2021
The paper aims at investigating differences in luxury consumption among female teenagers and young adults that qualify as luxury consumers. A quantitative research based on questionnaire was conducted to examine the importance given to luxury, the ...
Raluca CIORNEA
doaj  

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Cogent Business & Management, 2022
The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain, Amna Ahmad, Bilal Mustafa Khan   +2 more
doaj   +1 more source

Luxury consumers’ behavior: a cross-cultural aspect [PDF]

Innovative Marketing, 2019
A comprehensive study of the consumers’ needs and demands, the patterns of their social and cultural behavior are essential to the success of the modern luxury companies in their market activity.
Olena Naumova, Svitlana Bilan, Mariia Naumova   +2 more
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Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022
Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out

Frontiers in Psychology, 2020
Chinese consumers’ lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a “fear of missing out” (FoMO).
Inwon Kang, Xue He, Matthew Minsuk Shin
doaj   +1 more source

The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers

Humanities & Social Sciences Communications, 2023
The purpose of this paper is to examine the impact of country of origin on purchase decisions of luxury and fast fashion. The countries of origin include the US and European countries like France, Italy, UK, Spain, Germany, and Sweden.
Tagreed Saleh Abalkhail
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An experimental study of the bandwagon effect in conspicuous consumption

Current Issues in Personality Psychology, 2017
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described conspicuous consumption as expensive, luxury consumption, which provides evidence of wealth and status.
Małgorzata Niesiobędzka
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LUXURY HOSPITALITY SERVICE ADOPTION AMONGST INDIAN MILLENNIAL: AN ANALYTICAL APPROACH

Enlightening Tourism: A Pathmaking Journal, 2021
Understanding the Indian millennial travelers is vital in providing insights into their behavior while presenting additional challenges to successfully targeting different demographic cohorts for luxury products and services.
Sudhanshu Gupta, Pavinder Kour
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Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
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Conceptualizing Luxury Services and Consumption Trends in Romania within the European Context [PDF]

Journal of Research and Innovation for Sustainable Society
Luxury represents a complex and multidimensional concept, encompassing economic, sociological, psychological, and marketing perspectives. While the literature on luxury goods is well established, the conceptualization of luxury services remains ...
Cecilia-Irina Răbonțu, Aniela Bălăcescu   +1 more
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