Results 11 to 20 of about 181,974 (304)
Administrative Sciences, 2023 The COVID-19 pandemic has significantly impacted societies worldwide, leading to challenges in ensuring well-being and sustainability. In this context, it is essential to better understand consumer consciousness of pro-environmental products from the ...
Kyung-Tae Lee, Hiroyasu Furukawa
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INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON [PDF]
Management & Marketing, 2021 The paper aims at investigating differences in luxury consumption among female teenagers and young adults that qualify as luxury consumers. A quantitative research based on questionnaire was conducted to examine the importance given to luxury, the ...
Raluca CIORNEA
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Luxury consumers’ behavior: a cross-cultural aspect [PDF]
Innovative Marketing, 2019 A comprehensive study of the consumers’ needs and demands, the patterns of their social and cultural behavior are essential to the success of the modern luxury companies in their market activity.
Olena Naumova +2 more
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The psychology of luxury consumption
Current Opinion in Psychology, 2021 This review synthesizes the latest advances in the psychology behind consumption of luxury objects and experiences to which people typically feel strongly attached. We discuss novel drivers, forms, and consequences of luxury consumption from recent research.
Dubois, David +2 more
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Cogent Business & Management, 2022 The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain +2 more
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Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022 Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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Impact of Psychological Needs on Luxury Consumption [PDF]
, 2017 This paper examines the impact of psychological needs on luxury consumption. Veblen’s Theory of the Leisure Class (1899) invented the term “conspicuous consumption” to describe luxury goods and services, in which Veblen indicated the purpose of luxury ...
Mao, Ning, McAleer, Michael
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Frontiers in Psychology, 2020 Chinese consumers’ lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a “fear of missing out” (FoMO).
Inwon Kang, Xue He, Matthew Minsuk Shin
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Humanities & Social Sciences Communications, 2023 The purpose of this paper is to examine the impact of country of origin on purchase decisions of luxury and fast fashion. The countries of origin include the US and European countries like France, Italy, UK, Spain, Germany, and Sweden.
Tagreed Saleh Abalkhail
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An experimental study of the bandwagon effect in conspicuous consumption
Current Issues in Personality Psychology, 2017 Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described conspicuous consumption as expensive, luxury consumption, which provides evidence of wealth and status.
Małgorzata Niesiobędzka
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