Results 231 to 240 of about 6,036 (261)

Chatbot e-service and customer satisfaction regarding luxury brands

Journal of Business Research, 2020
Eunju Ko, Sang Jin Kim
exaly  

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Journal of Business Research, 2021
Eunju Ko
exaly  

Consumption of Luxuries:

2019
Vera I. Evison, Catherine Mortimer, Nicola Rogers, Susan M. Youngs   +3 more
openaire   +1 more source

Do green human resource management and self-efficacy facilitate green creativity? A study of luxury hotels and resorts

Journal of Sustainable Tourism, 2022
Shalini Talwar, Zhe Zhang, Amandeep Dhir
exaly  

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Journal of Marketing, 2021
Jennifer J Sun, Silvia Bellezza, Neeru Paharia   +2 more
exaly  

The Role of Luxury Consumption Motivations in Luxury Brand Communication

2019
Luxury business is one of the most important drivers of growth in many countries. One of the key factors for luxury brands’ success is their ability to elicit dream and aspiration in consumers, which is typically sustained by appropriate communication strategies, such as the presence of celebrities or the usage of specific images versus text. Also, the
Amatulli, Cesare, De Angelis, Matteo, Donato, Carmela   +2 more
openaire   +3 more sources

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

LUXURY CONSUMPTION FUNCTIONS

2020
openaire   +1 more source

What is a luxury brand? A new definition and review of the literature

Journal of Business Research, 2019
Eunju Ko, Charles R Taylor
exaly