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Luxury Consumption and Consumption of Luxury Goods
2017It is acknowledged that luxury is not inherent solely in product characteristics, but comes into existence through consumption. This chapter discusses how the essence of luxury is captured from a consumption perspective. Turunen points out the importance of social symbolic meanings and highlights aspects of the previous literature relating to the ...
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Luxury Consumption and Sustainability
2017In Chap. 3, we outlined the general idea advanced in this book whereby in contrast with prevalent research studies suggesting that consumers mostly associate luxury with unsustainability (e.g., Bechkam and Voyer 2014; Kapferer and Michaut 2014; Torelli et al.
Cesare Amatulli +3 more
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Biometrics in luxury consumption
2023Even though there is considerable prior research on luxury consumer behaviour, most studies rely on the results of self-based measures (e.g., questionnaires and focus groups). Self-report measures have been seen to fail to report the real emotional implications of luxury consumers when exposed to luxury stimuli.
Gasula Tortajada, Elena +2 more
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2023
Esta tese visa explorar a relação entre brand coolness e o consumo de luxo, no contexto da moda. Neste sentido, analisámos as perceções dos consumidores em dois contextos distintos: online e offline. Um dos principais objetivos, é contribuir para o avanço do conhecimento teórico e prático sobre os tópicos acima mencionados.
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Esta tese visa explorar a relação entre brand coolness e o consumo de luxo, no contexto da moda. Neste sentido, analisámos as perceções dos consumidores em dois contextos distintos: online e offline. Um dos principais objetivos, é contribuir para o avanço do conhecimento teórico e prático sobre os tópicos acima mencionados.
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Patterns of Consumption: Luxuries
1981Despite increased expenditure on rents, food and clothing, the actual money surplus left in a family’s budget increased steadily from 1850 to 1914. Again taking W. A. Mackenzie’s model budgets as a starting point, after paying for food, rent, fuel and clothing her lowest decile family had 10¾d per week left for ‘sundries’ in 1860, 1s 8¾d in 1880 and 1s
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Abstract Scholars identify the mid-eighteenth century as the turning point in the “consumer revolution” that transformed engagement with, marketing of, and behavior regarding consumer goods while triggering equally major sociocultural, economic, and political changes.
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Journal of Fashion Marketing and Management, 2015
Purpose– The literature contains relatively little prescriptive guidance for establishing supply chain strategies in the luxury fashion marketplace. The focus has been on fashion rather than luxury fashion and the purpose of this paper is to identify and explore the critical supply chain success factors to consider when entering the Chinese luxury ...
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Purpose– The literature contains relatively little prescriptive guidance for establishing supply chain strategies in the luxury fashion marketplace. The focus has been on fashion rather than luxury fashion and the purpose of this paper is to identify and explore the critical supply chain success factors to consider when entering the Chinese luxury ...
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A Brief History of Luxury and Consumption
2020Luxury is an idea with a long history. The concept is as old as humankind and has been an integral part of the history of civilizations from ancient Egypt, Rome, and China (Kapferer, 2009). People’s desire for immortality and life after death might be one of the oldest theories about luxury and material possessions (Kapferer, 2009).
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The Role of Luxury Consumption Motivations in Luxury Brand Communication
2019Luxury business is one of the most important drivers of growth in many countries. One of the key factors for luxury brands’ success is their ability to elicit dream and aspiration in consumers, which is typically sustained by appropriate communication strategies, such as the presence of celebrities or the usage of specific images versus text. Also, the
Amatulli, Cesare +2 more
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