Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. [PDF]
Sci RepLuo C +3 more
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Net Promoter Score inversion may signal problematic digital use. [PDF]
Sci RepRunge J.
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Cultivating connection between community, agriculture, food, and green space: A narrative review of agrihoods and their impact on health and wellbeing. [PDF]
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A modernized approach to sentiment analysis of product reviews using BiGRU and RNN based LSTM deep learning models. [PDF]
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The Effects of Extrinsic Values on Unethical Decision Making and Behaviour. [PDF]
Behav Sci (Basel)Yam PPC, Lu S, Bernardo ABI, Ku L.
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Luxury brand equity and its role in luxury marketing and branding
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International luxury marketing
Strategic Direction, 2021Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: The authors outline pivotal changes in
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Digital luxury: how avatar marketing drives consumer engagement for luxury brands
Asia Pacific Journal of Marketing and LogisticsPurpose This research explores the effectiveness of luxury brand avatar marketing in virtual gaming environments, examining how social presence and avatar anthropomorphism influence consumer engagement. It investigates whether the symbolic appeal of luxury brands translates into virtual settings and enhances brand ...
Yao Hao +3 more
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Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities
Journal of Global Fashion Marketing, 2022This guest editorial article introduces a special issue devoted to the results, paradoxes, and potentialities emerging from the growing interest within the marketing and management research in the sustainability of fashion and luxury companies.
Houcine Akrout, S. Guercini
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Charting research on international luxury marketing: where are we now and where should we go next?
International Marketing Review, 2021PurposeDespite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous.
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