Results 241 to 250 of about 1,407,967 (283)

Social Media Marketing in Luxury Retail

International Journal of Online Marketing, 2015
This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury retail brands (Barneys New York, Net-a-Porter.com, and Saks Fifth Avenue) were examined across three major social media sites (Facebook, Twitter and Instagram).
Izabella M. De Souza, Sharmila Pixy Ferris   +1 more
openaire   +2 more sources

The Global Luxury Market

2014
This chapter addresses the global luxury market, including that in BRIC (Brazil, Russia, India and China) and Latin America. After all, to understand the activities of the Brazilian luxury market, one must have a broad view to compare it to the volume of business in worldwide. Foreign enterprises annually commission surveys from consulting companies to
openaire   +2 more sources

The Portuguese Luxury Wine Market

2020
Wine has been a part of human history for thousands of years, serving both social and religious roles. Just a few centuries ago, it became possible to store wine in good conditions, allowing it to be bottled and aged, which created a luxury product, consumed as a token of prestige.
Nuno Metello de Nápoles, Helena Nobre, Raquel Meneses   +2 more
openaire   +1 more source

Marketing Is Not a Luxury - Marketing Is a Necessity.

Texas medicine, 2018
Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.
openaire   +1 more source

Luxury markets and premium pricing

Journal of Revenue and Pricing Management, 2006
The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities.
Ian Yeoman, Una McMahon-Beattie
openaire   +1 more source

The Luxury Fashion Market in Russia

2016
The aim of this chapter is to provide an overview of the luxury fashion goods market in Russia in order to help international brands develop appropriate retail strategies. Russia is one of the so-called “emerging markets” and offers several opportunities for fashion companies.
Amatulli, Cesare, Angelis, Matteo De, Bugakova, Irina, Stagno, Emanuela, GUIDO, Gianluigi   +4 more
openaire   +3 more sources

The Luxury Market in the Fashion Industry

2016
As competition accelerates due to the increasing pace of new developments and the continually growing number of competitors, the delimitation and unique positioning is of essential importance for fashion companies. Therefore, it is this chapter's purpose to develop a segmentation frame aligned for the luxury fashion industry, which categorizes it into ...
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Marketing of luxury products

2009
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the ...
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Challenges for the Luxury Market in Brazil

2014
In this chapter we will assess the obstacles facing luxury products that want to get established in this country. They might be diminishing but they still make Brazil less competitive when compared to other developing countries.
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Moving from a luxury market to a ‘mass-luxury’ market

2018
Nithda Horoszko, David Moskowitz, Howard Moskowitz   +2 more
openaire   +1 more source