Results 261 to 270 of about 1,407,967 (283)

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry

Journal of Hospitality Marketing and Management, 2013
Bedman Narteh, Mahama Braimah
exaly  

“You Are Too Friendly!” The Negative Effects of Social Media Marketing on Value Perceptions of Luxury Fashion Brands

Journal of Business Research, 2020
Hyunjoo Im, Hye-Young Kim
exaly  

Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

Journal of Global Fashion Marketing, 2010
Eunju Ko
exaly  

THE EVOLUTION OF THE LUXURY MARKET

2014
Jacques Molas, Katrina Panchout, Ivan Coste-Manière   +2 more
openaire   +1 more source

Externalised vs. Internalised Consumption of Luxury Goods: Propositions and Implications for Luxury Retail Marketing

International Review of Retail, Distribution and Consumer Research, 2012
Gianluigi Guido, Amatulli Cesare
exaly  

Marketing luxury : neuro insight

2012
Considering the lack of Lithuanian researchers’ insights into the field of neuromarketing, it is relevant to analyze the application areas of this paradigm. Considering an intensive competition among product and service providers in the market, it is necessary for marketers to change their point of view from highly transaction-oriented mass marketing ...
openaire   +1 more source

Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

Luxury in Transition! A Study on the Future of the Luxury Market

Anwesha Sahoo, Dipak Saha
openaire   +1 more source

The International Marketing Strategy of Luxury Food SMEs: The Case of Truffle

Journal of Food Products Marketing, 2020
Andrea Runfola, Marina Gigliotti, Matilde Milanesi   +2 more
exaly  

Social Media Marketing Efforts of Luxury Brands: Influence on Brand Equity and Consumer Behavior

Journal of Business Research, 2016
Bruno Godey, Daniele PEDERZOLI, Rahul Singh   +2 more
exaly