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The Luxury Market in the Fashion Industry
2016As competition accelerates due to the increasing pace of new developments and the continually growing number of competitors, the delimitation and unique positioning is of essential importance for fashion companies. Therefore, it is this chapter's purpose to develop a segmentation frame aligned for the luxury fashion industry, which categorizes it into ...
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SUSTAINABLE MARKETING IN THE LUXURY INDUSTRY
2023This book chapter explores the integration of sustainability in the luxury industry, with a specific focus on sustainable marketing practices and eco-friendly materials. Luxury brands are adapting to changing consumer perceptions and demands, incorporating eco-conscious initiatives and responsible sourcing into their business models.
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Luxury marketing : creating and branding luxuries
2007Στη παρούσα εργασία γίνεται μία προσπάθεια προσέγγισης του luxury marketing, ξεκινώντας από την οριοθέτηση των βασικών εννοιών οι οποίες αποτελούν αντικείμενο μελέτης της εργασίας, κάνοντας μία προσπάθεια κατηγοριοποίησης των καταναλωτών luxury αλλά και των τύπων luxury, κάνοντας αναφορά στον ρόλο των media στο χτίσιμο ενός luxury brand, στις ρίζες των
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2009
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the ...
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The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the ...
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Challenges for the Luxury Market in Brazil
2014In this chapter we will assess the obstacles facing luxury products that want to get established in this country. They might be diminishing but they still make Brazil less competitive when compared to other developing countries.
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Charting research on international luxury marketing: where are we now and where should we go next?
International Marketing Review, 2022Cleopatra Veloutsou +2 more
exaly
Moving from a luxury market to a ‘mass-luxury’ market
2018Nithda Horoszko +2 more
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Luxury Brands in Emerging Markets
2014PART I: BRAZIL 1. Understanding the Brazilian Luxury Consumer Claudio Diniz, Glyn Atwal and Douglas Bryson 2. Novel Luxury: Made in Brazil Jonas Hoffmann 3. The Cultural Construction of Brazilian Bodies and Status: A Socio-Semiotic Approach to Luxury Brands Nacima Ourahmoune, Bernardo Figueiredo and Pilar Rojas PART II: RUSSIA 4.
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From silos to synergies: A systematic review of luxury in marketing research
Journal of Business Research, 2022Amalesh Sharma +2 more
exaly