Results 271 to 280 of about 858,424 (299)

The mass marketing of luxury

Business Horizons, 1998
Jose Luis Nueno, John A. Quelch
openaire   +1 more source

Marketing Luxury Services

2023
openaire   +1 more source

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Journal of Retailing and Consumer Services, 2022
Wilson Ozuem, Yllka Azemi, Ria Wiid
exaly  

The Luxury Market in Brazil

2014
  +4 more sources

Marketing communications in luxury fashion retail in the era of big data

Electronic Commerce Research, 2023
Elizaveta Volkova, Gleb Karpushkin
semanticscholar   +1 more source

“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands

Journal of Business Research, 2020
Hyunjoo Im, Hye-Young Kim
exaly  

Luxury Marketing

2013
openaire   +1 more source

THE EVOLUTION OF THE LUXURY MARKET

2014
Jacques Molas, Katrina Panchout, Ivan Coste-Manière   +2 more
openaire   +1 more source

Marketing luxury : neuro insight

2012
Considering the lack of Lithuanian researchers’ insights into the field of neuromarketing, it is relevant to analyze the application areas of this paradigm. Considering an intensive competition among product and service providers in the market, it is necessary for marketers to change their point of view from highly transaction-oriented mass marketing ...
openaire   +1 more source

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry

Journal of Hospitality Marketing and Management, 2013
Bedman Narteh
exaly