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Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
International Journal of Consumer StudiesThis study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID‐19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic.
S. Hati, Y. Kamarulzaman, N. Omar
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Tales of luxury: unveiling gender-based insights into hotel brands’ Instagram marketing
Journal of Hospitality and Tourism InsightsPurposeStorytelling-driven messaging for luxury hotels is a robust social media marketing strategy to boost electronic word of mouth (e-WOM) and induce visit intention.
Anuja Chalke, B. Cheng, Michael M. Dent
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Journal of Current Issues & Research in Advertising
This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement ...
Jiayi Huang, Peng Zhou
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This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement ...
Jiayi Huang, Peng Zhou
semanticscholar +1 more source
Journal of Global Fashion Marketing
This study systematically reviews all academic articles published in the Journal of Global Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and analyze trends in fashion marketing research over the last 13 years, including the
Eunju Ko, Chiara Murgia
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This study systematically reviews all academic articles published in the Journal of Global Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and analyze trends in fashion marketing research over the last 13 years, including the
Eunju Ko, Chiara Murgia
semanticscholar +1 more source
The Portuguese Luxury Wine Market
2020Wine has been a part of human history for thousands of years, serving both social and religious roles. Just a few centuries ago, it became possible to store wine in good conditions, allowing it to be bottled and aged, which created a luxury product, consumed as a token of prestige.
Nuno Metello de Nápoles +2 more
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Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value
The international journal of tourism researchThe popularity of sensory marketing has piqued the interest of luxury service providers in designing service environments to stimulate the senses of customers seeking a unique luxury experience. Providing high‐quality hotel products allows an opportunity
Jungkun Park, Jeewoo Yun, Jiseon Ahn
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Luxury markets and premium pricing
Journal of Revenue and Pricing Management, 2006The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities.
Ian Yeoman, Una McMahon-Beattie
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Marketing Is Not a Luxury - Marketing Is a Necessity.
Texas medicine, 2018Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.
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The Luxury Fashion Market in Russia
2016The aim of this chapter is to provide an overview of the luxury fashion goods market in Russia in order to help international brands develop appropriate retail strategies. Russia is one of the so-called “emerging markets” and offers several opportunities for fashion companies.
Amatulli, Cesare +4 more
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