Results 291 to 299 of about 858,424 (299)

Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

Journal of Global Fashion Marketing, 2010
Eunju Ko
exaly  

Creating Multi-Sensory Experiences in Luxury Marketing

Marketing Review St Gallen, 2013
Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs   +2 more
exaly  

The Luxury Market in India

2012
openaire   +1 more source

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Daniele Pederzoli, Rahul Singh   +2 more
exaly  

Luxury, Lies and Marketing

2013
openaire   +1 more source

Fashion marketing of luxury brands: Recent research issues and contributions

Journal of Business Research, 2012
Eunju Ko, Carol M Megehee
exaly  

Digital Channels in Luxury Markets

2017
Fabrizio Mosca, Chiara Civera
openaire   +1 more source

The Potential of the Brazilian Luxury Market

2014
openaire   +1 more source

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook

Journal of Global Fashion Marketing, 2014
exaly