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Ouverture de ‘Market-Driven Management’ [PDF]
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging,
Jean-Jacques Lambin, Silvio M. Brondoni
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Market-Driven Management as Entrepreneurial Approach [PDF]
Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts,
Carlo Vallini, Christian Simoni
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Market-Driven Management: the Policy Implications [PDF]
The first policy implication of the diffusion of a Market-Driven Management approach is the same as the spreading of globalization, i.e. the obsolescence of industrial policies as traditionally designed and managed by Nation-States with the established ...
Nicola Bellini
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Global Entrepreneurship and Market-Driven Management [PDF]
Global entrepreneurship defines the orientation of the firms in the direction of growing interdependence and integration. On the contrary international entrepreneurship is just a combination of innovative, proactive, and risk seeking behaviour that ...
Antonio Majocchi, Antonella Zucchella
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Market-Driven Management in Community Events [PDF]
The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors.
Antonella Capriello, Giovanni Fraquelli
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Reverse Logistics and Market-Driven Management [PDF]
The reverse logistics applies to the flow of products and materials in the opposite direction to direct logistics, from the market to the production sites or the specialised centres, where they are sent to be appropriately treated.
Alessandro Gandolfo, Roberto Sbrana
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Market-Driven Management and Corporate Governance [PDF]
The globalisation of relations between stock markets, issuers of shares and investors, has led to frequent reviews of national rules and regulations, by routes that are consistent with the culture, traditions and market conditions of each country.
Daniela M. Salvioni
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Market-Driven Management, Global Markets and Competitive Convergence [PDF]
Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between ...
Elisa Rancati
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Market-Driven Management: A Critical Literature Review [PDF]
In global markets the firms adopt a market–driven approach characterized by a careful monitoring of the competition and by the development of high skills in understanding the market and its stakeholders, in order to choose the most suitable competitive ...
Niccolò Gordini
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Market-Driven Management, Global Competition and Corporate Responsibility [PDF]
The aim of the paper is to define the role of corporate responsibility in sustainable development of global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance
Elisa Arrigo
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