Results 21 to 30 of about 924,479 (352)
Measuring Internal Market Orientation [PDF]
Journal of Service Research, 2005 Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear understanding of the construct, to develop an instrument to measure it, and for empirical evidence of its impact.
Lings, Ian, Greenley, Gordon
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THE EFFECT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE OF SERBIAN ORGANIC PRODUCERS [PDF]
Ekonomika Poljoprivrede (1979), 2017 In the current conditions, market orientation plays a vital role in the generation of superior performances and the achievement of a competitive advantage.
Semir Vehapi, Marina Milanović
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Market orientation and corporate performance in the health industry
Management şi Marketing, 2022 This study examines the market orientation and corporate performance of domestic enterprises in the health industry. The aim of the study is to explore the existence and the nature of the connection between market orientation adapted by SMEs in the ...
Kovács Bence, Szakály Zoltán
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Market orientation practices of Ethiopian seed producer cooperatives
Humanities & Social Sciences Communications, 2023 The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed producer cooperatives (SPCs).
Dawit Tsegaye Sisay +2 more
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Journal of Business Economics and Management, 2012 The study investigates how market and technological changes in an organization's business environment moderate the relationships between responsive and proactive market orientation, innovation success, and market success of the organization.
Mateja Bodlaj +2 more
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Market-Orientation and Corporate Performance
Symphonya, 2001 Market-orientation is generally referred to the basic orientation that governs the relationship of a firm with its market and, more particularly, with its customers. Now, in many firms, MO is treated like the marketing concept.
Jean-Jacques Lambin, Rubén Chumpitaz
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Frontiers in Public Health, 2022 After the COVID-19 epidemic, a growing number of commercial entities have decided to enter the online platform and operated as an electronic business venture. However, the timing of entering the online market is a strategically important issue.
Hongyi Mao +6 more
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The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable [PDF]
Management Science Letters, 2020 This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable.
Salim Al Idrus +1 more
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Al-Intaj, 2021 The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province.
Herry Novrianda +2 more
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Jurnal Sosial Humaniora, 2019 This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and ...
Ananda Sabil Hussein
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