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Relationship between Market Orientation,Firm Innovativeness and Innovative Performance [PDF]
, 2011 The paper examines the issue of interrelationships between market orientation, firm innovativeness and innovative performance. Three dimensions of market orientation, namely collection and use of market information, development of market oriented ...
Akinyele, S.T., Ihinmoyan, T.
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Market Orientation and Organizational Performance
SAGE Open, 2013 Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality ...
Chee-Hua Chin, May-Chiun Lo, T. Ramayah
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Journal of Technology Management & Innovation, 2011 The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies ...
Michael Lewrick +2 more
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Administrative Sciences, 2022 This study aims to empirically verify whether the entrepreneurial strategic orientation of social enterprises has any effect on organizational effectiveness with the mediation of dynamic capabilities. In the consideration of social enterprises’ features,
Changwon Cho, Boyoung Kim, Sungho Oh
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The implementation of a market orientation. Designing frameworks for managerial action [PDF]
, 2001 Many managers aspire to improve the degree of market orientation of their organization. In concordance with popular belief, there is scientific evidence to support the proposition that higher degrees of market orientation are associated with higher ...
Raaij, Erik Martijn van
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Role of Entrepreneurial Orientation and Market Orientation to MSMES Performance
Almana: Jurnal Manajemen dan Bisnis, 2021 The number of sales each year always decreases to the background in this study. The research aims to determine the influence of entrepreneurial orientation and market orientation on MSMEs performance.
Sarah Nurlaeli Tanzil +2 more
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Exploring the link between market orientation and innovation in the European and US insurance markets [PDF]
, 1998 Despite the increasing research importance of market orientation concept in the marketing literature, few comparative studies between Europe and U.S. have been conducted.
Lado, Nora, Maydeu Olivares, Alberto
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Prometheus, 2013 Prior research has shown a correlation between market orientation and business performance as measured through new product success. Market orientation has traditionally been measured through the MKTOR and MARKOR scales developed by Narver and Slater and ...
John F. Dion, Dimitris Assimakopoulos
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Measuring Market Orientation in the Context of Service Organizations
Annals of Business Administrative Science, 2015 This study examines the market orientation–performance link in the context of service organizations by comparing different approaches for measuring market orientation.
Ryusuke KOSUGE
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Antecedents and consequences of market orientation in universities: Literature review and conceptual framework [PDF]
, 2008 Recent developments in marketing theory have resulted in the conceptualisation of the market orientation construct in different cultural and industrial settings.
Asaad, Y, Cohen, G, Melewar, T C
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