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MARKET ORIENTATION APPROACHES: A LITERATURE REVIEW
Journal of Business Administration and Social Studies, 2021 Market orientation concept has emerged in the 1990s as an application of marketing concept. The concept was the subject for many researchers` studies.
Şahin EKBER, Fariz AHMADOV
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Analisis Orientasi Pasar Pada Pelaku Bisnis
Jurnal Manajemen dan Bisnis KreatifTujuan penelitian ini adalah untuk mengetahui dan menganalisis orientasi pasar pada pelaku bisnis.Jenis penelitian ini adalah penelitian kualitatif, metode yang digunakan adalah survei kepada pelaku bisnis melalui wawancara dengan 22 informan penelitian
H. ASEP JAMALUDIN,SE.,MM H.ASEP +4 more
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Jurnal Aplikasi Manajemen, 2021 This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by
Cindera Fatikha +2 more
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The Role of Innovation in Mediating Market Orientation to Company Performance
Jurnal Dinamika Manajemen, 2016 The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate ...
Putu Intan Paradictha Pradnya Putri +2 more
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Jurnal Ekonomi Modernisasi, 2019 This study aims to reveal the influence of education on entrepreneurial orientation, the influence of business experience on entrepreneurial orientation, the influence of education on market orientation, the influence of business experience on market ...
Salim Al Idrus, Abdussakir Abdussakir
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Business and Finance Journal, 2021 This study aims to determine the effect of market orientation and innovation on competitive advantage partially and simultaneously. The population in this study are MSME entrepreneurs who sell food on Pahlawan Kusuma Bangsa Street, Kediri, with a sample
Afif Nur Rahmadi, B. Dewandaru
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Journal of Business Economics and Management, 2012 The study investigates how market and technological changes in an organization's business environment moderate the relationships between responsive and proactive market orientation, innovation success, and market success of the organization.
Mateja Bodlaj +2 more
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Market orientation and corporate performance in the health industry
Management şi Marketing, 2022 This study examines the market orientation and corporate performance of domestic enterprises in the health industry. The aim of the study is to explore the existence and the nature of the connection between market orientation adapted by SMEs in the ...
Kovács Bence, Szakály Zoltán
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Jurnal Sosial Humaniora, 2019 This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and ...
Ananda Sabil Hussein
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The effect of market orientation on business performance of Serbian organic producers [PDF]
Ekonomika Poljoprivrede (1979), 2017 In the current conditions, market orientation plays a vital role in the generation of superior performances and the achievement of a competitive advantage. Even though the concept of market orientation was evaluated in various studies, there are very few
Vehapi Semir, Milanović Marina
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