Results 11 to 20 of about 926,734 (207)
Object-oriented marketing theory
Marketing Theory, 2022 Assemblage and actor-network theories explain how markets and consumption are constituted by heterogeneous resources that form part-whole relations at various scales. Marketing and consumer research studies that use these theories, however, often retain human-centred scales and units of analysis, such that objects and forces that exist at unfamiliar ...
Paolo Franco +2 more
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MARKET ORIENTATION APPROACHES: A LITERATURE REVIEW
Journal of Business Administration and Social Studies, 2021 Market orientation concept has emerged in the 1990s as an application of marketing concept. The concept was the subject for many researchers` studies.
Şahin EKBER, Fariz AHMADOV
doaj
Jurnal Aplikasi Manajemen, 2021 This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by
Cindera Fatikha +2 more
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Market orientation, market disruptiveness capability and social enterprise performance:An empirical study from the United Kingdom [PDF]
, 2018 This study investigates whether and how the pursuit of certain commercial business practices such as market orientation and market disruptiveness capability improves both the economic performance and social performance of social enterprises. Based on the
Bhattarai, Charan +2 more
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Analisis Orientasi Pasar Pada Pelaku Bisnis
Jurnal Manajemen dan Bisnis KreatifTujuan penelitian ini adalah untuk mengetahui dan menganalisis orientasi pasar pada pelaku bisnis.Jenis penelitian ini adalah penelitian kualitatif, metode yang digunakan adalah survei kepada pelaku bisnis melalui wawancara dengan 22 informan penelitian
H. ASEP JAMALUDIN,SE.,MM H.ASEP +4 more
doaj +3 more sources
Market oriented occupational medicine [PDF]
Orvosi Hetilap, 2012 The history and the recent state of occupational medicine in Hungary, and its relation with governmental labor organizations are analyzed. In the past 20 years, large “socialist” factories were replaced by smaller companies employing fewer workers. They have been forced to establish contract with occupational health providers.
Imre, Rurik, Károly, Cseh
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Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors [PDF]
, 2010 This study uses the results of an evaluation programme to examine the value of a market orientation for small scale manufacturer in the mass retail market. Results show that an evaluator's assessment of a product's readiness for the marketplace and his/
Akinyele, S.T.
core +1 more source
The Role of Innovation in Mediating Market Orientation to Company Performance
Jurnal Dinamika Manajemen, 2016 The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate ...
Putu Intan Paradictha Pradnya Putri +2 more
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Measuring Internal Market Orientation [PDF]
Journal of Service Research, 2005 Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear understanding of the construct, to develop an instrument to measure it, and for empirical evidence of its impact.
Lings, Ian, Greenley, Gordon
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Jurnal Ekonomi Modernisasi, 2019 This study aims to reveal the influence of education on entrepreneurial orientation, the influence of business experience on entrepreneurial orientation, the influence of education on market orientation, the influence of business experience on market ...
Salim Al Idrus, Abdussakir Abdussakir
doaj +1 more source