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Cogent Business & Management, 2023 Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance.
Bui Quang Hung +3 more
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Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises [PDF]
RAE: Revista de Administração de Empresas, 2021 This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance.
Mulyana Mulyana +2 more
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Digital market orientation and organizational economic performance of service SMEs [PDF]
Problems and Perspectives in Management, 2023 Market orientation is a high-impact factor for the success in the management of SMEs, especially in the digital business era, which is why companies are required to direct their management toward this segment.
Juan Manuel Andrade Navia +2 more
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Entrepreneurial Business and Economics Review, 2022 Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of ...
Miklós Stocker, Lídia Várkonyi
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Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia [PDF]
Innovative Marketing, 2021 The goal of this paper is to examine the effect of business orientation on the success of small and medium-sized enterprises in Saudi Arabia. Corporate performance is a dependent variable, whereas business orientation, competitor orientation and inter ...
Nabil Mohamed Abdo Alabsy
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Ijtimā'iyya, 2020 This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto +3 more
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Journal of Technology Management & Innovation, 2011 The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies ...
Michael Lewrick +2 more
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Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2011 These days corporate world faces tight competition, so that marketing function in company become of vital importance. One of the strategies to interrogate that by using marketing concept.
Siti Noor Hidayati
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Journal of Innovation and Entrepreneurship, 2022 Economic sustainability involves the development of an organisation that meets its future needs through an integrated policy, planning, and social learning process.
Marvello Yang +4 more
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Marketing Management Journal, 2021 This research examines product and process innovation, as they mediate customer and competitor orientation and firm performance in the context of U.S. small and medium sized enterprises (SMEs).
RICHARD L. FLIGHT +1 more
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