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Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation [PDF]
Journal of Technology Management & Innovation, 2011 The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies ...
Michael Lewrick +2 more
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Industrial Marketing Management, 2022 The concept of market orientation comprises four components: customer and competitor orientations, each with a proactive and responsive dimension. Studies have considered both responsive and proactive customer orientation. Competitor orientation, however, has been investigated more narrowly. Research has focused specifically on its responsive dimension,
Anja Schulze, Janell D Townsend
exaly +2 more sources
The effects of customer and competitor orientations on performance in global markets: a contingency analysis [PDF]
Journal of International Business Studies, 2007 Should companies adjust their orientations toward customers or toward competitors in global markets? To answer this question, we use contingency theory and examine how the effects of customer and competitor orientations on performance are moderated by different environmental conditions.
Chekitan Dev +2 more
exaly +5 more sources
RELATIONSHIP BETWEEN COMPETITOR ORIENTATION AND PERFORMANCE: SCENARIO IN KENYAN UNIVERSITIES. [PDF]
International Journal of Advanced Research, 2019 Competitor orientation is one of the market orientation components based on an organization?s ability to understand the competitor?s capabilities and strategies as well as strengths and weaknesses in order to generate competitive advantage in the organization.
Chebet J. Bowen, Bernard K. Njehia.
exaly +4 more sources
Consumer Orientation and Competitor Awareness on Firm Performance in the Bottled Water Industry
European Journal of Management Issues, 2021 Purpose: Assesses the Influence of strategic positioning indicators namely customer orientation and competitor awareness on firm performance in the bottled water Industry, with sector standards as the moderating variable.
Джеймс Ічорох
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COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE [PDF]
Oradea Journal of Business and EconomicsThe study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in ...
Jackline Akoth ODERO +2 more
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Jurnal PerformaMicro, Small and Medium Enterprises (MSMEs) are the spearhead of the economy in Indonesia. This things is due to the contribution of MSMEs towards Indonesian economy quite large, that is, in the rate of 61 percent.
Dicky Wijaya, Hartono Subagio
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Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises [PDF]
RAE: Revista de Administração de Empresas, 2021 This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance.
Mulyana Mulyana +2 more
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Cogent Business & Management, 2023 Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance.
Bui Quang Hung +3 more
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Digital market orientation and organizational economic performance of service SMEs [PDF]
Problems and Perspectives in Management, 2023 Market orientation is a high-impact factor for the success in the management of SMEs, especially in the digital business era, which is why companies are required to direct their management toward this segment.
Juan Manuel Andrade Navia +2 more
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