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Market Orientation Practices and Effects on Organizational Performance [PDF]
SAGE Open, 2014 Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace.
Haim Hilman, Narentheren Kaliappen
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PENGARUH ORIENTASI PASAR TERHADAP KINERJA EKSPOR SUMATERA BARAT [PDF]
Economica, 2012 International trade theories are merely explaining several private business units. Therefore, the development of international trade theories has emerged.
yola malinda
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Cogent Business & Management, 2023 Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance.
Bui Quang Hung +3 more
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Digital market orientation and organizational economic performance of service SMEs [PDF]
Problems and Perspectives in Management, 2023 Market orientation is a high-impact factor for the success in the management of SMEs, especially in the digital business era, which is why companies are required to direct their management toward this segment.
Juan Manuel Andrade Navia +2 more
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Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises [PDF]
RAE: Revista de Administração de Empresas, 2021 This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance.
Mulyana Mulyana +2 more
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Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia [PDF]
Innovative Marketing, 2021 The goal of this paper is to examine the effect of business orientation on the success of small and medium-sized enterprises in Saudi Arabia. Corporate performance is a dependent variable, whereas business orientation, competitor orientation and inter ...
Nabil Mohamed Abdo Alabsy
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Entrepreneurial Business and Economics Review, 2022 Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of ...
Miklós Stocker, Lídia Várkonyi
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Ijtimā'iyya, 2020 This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto +3 more
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Journal of Technology Management & Innovation, 2011 The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies ...
Michael Lewrick +2 more
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Market orientation, competitive advantage, and performance: A demand-based perspective [PDF]
, 2009 This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry - the global hotel industry.
Brown, JR, Dev, CS, Zhou, KZ
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