PENGARUH CUSTOMER ORIENTATION DAN COMPETITOR ORIENTATION TERHADAP KINERJA BISNIS MELALUI INNOVATION CAPABILITY [PDF]
Jurnal PerformaMicro, Small and Medium Enterprises (MSMEs) are the spearhead of the economy in Indonesia. This things is due to the contribution of MSMEs towards Indonesian economy quite large, that is, in the rate of 61 percent.
Dicky Wijaya, Hartono Subagio
doaj +2 more sources
COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE [PDF]
Oradea Journal of Business and EconomicsThe study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in ...
Jackline Akoth ODERO +2 more
doaj +3 more sources
STRATEGIC EDGE : HOW MARKET AND COMPETITOR ORIENTATION DRIVE RETAIL PERFORMANCE [PDF]
Profit: Jurnal Kajian Ekonomi dan Perbankan SyariahThis study aims to evaluate the influence of competitor orientation, market orientation, innovation, marketing strategy, and marketing through social media on marketing performance, with competitive advantage as a mediating variable.
Fendy Cuandra +3 more
doaj +2 more sources
The Role of Artificial Intelligence in Enhancing MSME Performance: The Interplay Between Customer Orientation, Competitor Orientation, and Brand Commitment [PDF]
Journal of Enterprise and DevelopmentPurpose: This study aims to examine the impact of customer orientation, competitor orientation, and brand commitment on the business performance of Micro, Small, and Medium Enterprises (MSMEs), focusing on the moderating role of artificial intelligence (
Intan Rahma Dewi +4 more
doaj +5 more sources
Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands? [PDF]
, 2009 This study of hotels representing thirty-seven brands from fifty-six countries uncovers the market conditions under which investing resources in specific market strategies leads to higher performance.
Dev, Chekitan S. +3 more
core +8 more sources
Increasing Marketing Performance Through Customer Orientation, Competitor Orientation and Product Innovation [PDF]
, 2022 The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various ...
Fitri, Maltuf +2 more
core +1 more source
Strategic match of cost leadership, competitor orientation and process innovation on performance [PDF]
, 2016 This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel ...
Abdullah, Haim Hilman +1 more
core +2 more sources
ANALISA PENGARUH CUSTOMER ORIENTATION, COMPETITOR ORIENTATION , INTER-FUNCTIONAL COORDINATION TERHADAP FIRM PERFORMANCE HOTEL NON BINTANG DI BATAM DENGAN INOVASI SEBAGAI VARIABEL INTERVENING [PDF]
, 2022 Penelitian ini bertujuan untuk mengetahui pengaruh variabel customer orientation, competitor orientation, Inter-functional coordination terhadap Firm performance hotel non bintang di Kota Batam dengan inovasi sebagai variabel intervening.
Hasan, Golan, Yandra, Yandra
core +3 more sources
Market Orientation Practices and Effects on Organizational Performance
SAGE Open, 2014 Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace.
Haim Hilman, Narentheren Kaliappen
doaj +1 more source
Competitor orientation, pricing strategy, and business performance
, 2020 This study proposes to study the nature of the relationship between competitor orientation, a strategy based on low prices and hotel business performance, and to test if a low-price strategy plays a mediating role in the relationship between competitor ...
Hernández-Mogollón, José Manuel +5 more
core +1 more source