Commercialization of Smallholders: Is Market Participation Enough? [PDF]
The literature on commercial transformation of smallholders makes little distinction between market orientation (production decision based on market signals) and market participation (sale of output).
Gebremedhin, Berhanu, Jaleta, Moti
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A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE? [PDF]
With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy
Larry P. PLESHKO, Richard A. HEIENS
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Market Orientation and Gender Wage Gaps. An International Study [PDF]
Two very different approaches are used to explore the relation between market orientation and gender wage differentials in international data. More market orientation might be related to gender wage gaps via its effects on competition in product and ...
Weichselbaumer, Doris +2 more
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Exploring the link between market orientation and innovation in the European and US insurance markets. [PDF]
Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted.
Lado, Nora, Maydeu Olivares, Alberto
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An Exploration of Customer-Defined Perception of Market Orientation:Antecedents and Consequences [PDF]
, 2011 As universities worldwide are being required to be more responsive to the needs of their customers, the literature has focused on identifying exactly who is the customer in the higher education industry.
Akinyele, S.T.
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The effectiveness of market orientation in the logistic industry: A focus on SMEs in an emerging country. [PDF]
Heliyon, 2023 Ngo QH.
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The Mediating Effect of NPD-Activities and NPD-Performance on the Relationship between Market Orientation and Organizational Performance [PDF]
Empirical research has demonstrated that a market orientation has in general a positive effect on organizational performance. The potential benefits of a market orientation have, however, not been realized because academics and practitioners do not yet ...
Hultink, E.J. +2 more
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Market Orientation and Degree of Novelty [PDF]
This study aims to examine the relationship between a responsive and a proactive market orientation and the degree of novelty. Data obtained via an Internet survey were analysed using structural equation modelling.
Mateja Bodlaj
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Giving voters what they want? Party orientation perceptions and preferences in the British electorate [PDF]
, 2014 Some of the most important propositions in the political marketing literature hinge on assumptions about the electorate. In particular, voters are presumed to react in different ways to different orientations or postures.
Bartle J +16 more
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The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation [PDF]
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010).
Gow, Hamish R., Micheels, Eric T.
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