Results 261 to 270 of about 2,861,559 (311)
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2021
Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the results of advertising in financial
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Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the results of advertising in financial
openaire +1 more source
Analyzing Marketing Performance
2017The marketing audit is "an attempt to describe the current marketing situation, to speculate about the relevant future and to analyze the organization's marketing performance and potential." The marketing audit has four characteristics namely: Comprehensive; Systematic; Independent; and Periodic.
Charles W. Lamb, John L. Crompton
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Resource Mobility and Market Performance
Dynamic Games and Applications, 2023zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Colombo, Luca, Labrecciosa, Paola
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Governance and Stock Market Performance
SSRN Electronic Journal, 2005Abstract This study uses international asset pricing models to investigate the link between the quality of government institutions and the performance of global stock markets. The results demonstrate a significant positive association between stock market performance measures and the quality of the institutional environment.
Vince Hooper +2 more
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Assessing Performance Outcomes in Marketing
Journal of Marketing, 2016Research in marketing has increasingly focused on building knowledge about how firms’ marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms’ marketing creates is conceptualizing and operationalizing appropriate ways to assess performance outcomes.
Katsikeas, Constantine S. +7 more
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Market Liquidity and Performance Monitoring
Journal of Political Economy, 1993This paper studies the value of the stock market as a monitor of managerial performance. It shows that the stock price incorporates performance information that cannot be extracted from the firm's current or future profit data. The additional information is useful for structuring managerial incentives.
Holmström, Bengt, Tirole, Jean
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Evaluating marketing performance
2003A number of challenges facing management at the start of the twenty-first century have elevated the importance of issues related to marketing measurement and accountability. Business leaders are under intense pressure to deliver against stakeholder expectations; customers are demanding greater levels of customization, access, service and value ...
Malcolm McDonald +2 more
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Green Marketing Strategies and Marketing Performance
2018Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the ...
Serkan Kılıç, Erkan Özdemir
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Measuring marketing performance
Engineering Management Journal, 1993To be successful a company must change to meet changing customer demands faster and more efficiently than its competitors. Marketing is the management process which should ensure that changes are effective. This article discusses how to measure and improve marketing.
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MARKETING PERFORMANCE MANAGEMENT
2013In recent years, it has become essential for business managers to have new ways of thinking in order to sustain performance and growth. There is an increased intensification of market competition. This tough “fight” to win customers resulted that marketing has an ever increasing place in businesses’ strategic and operational activities.
Gacsi, Roland, Zeman, Zoltan
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