Results 251 to 260 of about 858,458 (303)

Marketing clinical psychology

Clinical Psychology Forum, 2011
This paper describes our attempt to market our older people’s clinical psychology specialty to respond to national directives and to promote better understanding of our skills on a local level.
Sarah Craven-Staines, Sarah Hopper, Sarah Dexter-Smith   +2 more
openaire   +1 more source

Marketing Archetypes: Applying Jungian Psychology to Marketing Research

Journal of Organisational Transformation & Social Change, 2016
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management.
Dominici, Gandolfo, Tullio, Valeria, Siino, Giuseppe, Tani, Mario   +3 more
openaire   +2 more sources

Psychological issues in Marketing

International Journal of Scientific Research, 2012
Consumer psychology is difficult to understand but it is not an impossible task. The amount of emotional desire varies according to the product, but rational decisions vary according to circumstances. The study of consumers helps firms and organizations improve their marketing strategies by understanding such issues.
Prof. Ashish Nathwani, C.Srinivas C.Srinivas   +1 more
openaire   +1 more source

Marketing Health Psychology

2014
Professional services are not products, and marketing professional services is not simply product marketing. A product is tangible, something you can see and touch. A service, by contrast, is intangible. Clinical psychologists in health care organizations provide professional services to patients, health care providers (i.e., physicians, nurses, and ...
openaire   +1 more source

Psychology of word of mouth marketing

Current Opinion in Psychology, 2020
Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages). The goal of the current paper is to review some of the most recent research in online WOM (focusing on the past ...
Zoey, Chen, May, Yuan
openaire   +2 more sources

Psychology of the Market

1990
Abstract This chapter discusses the psychology of the timber market during the period of highest overbids, 1979 through 1981. Specific consideration is given to the possibility that decisions of the timber buyers were quasirational, in the sense that the buyers chose actions that fitted their beliefs, but they held false beliefs.1 ...
openaire   +1 more source

Quantifying Market Psychology

SSRN Electronic Journal, 2023
openaire   +1 more source

Psychology's entrepreneurs and the marketing of industrial psychology.

Journal of Applied Psychology, 1997
Between 1880 and 1930, entrepreneurial individuals in academic psychology and engineering converged on a common interest in the human side of enterprise. Both disciplines subsequently overlapped in marketing their professional business services. Separating from academic psychology, applied psychologists alluded to being "human engineers" offering a ...
openaire   +1 more source

Thermally modulated lithium iron phosphate batteries for mass-market electric vehicles

Nature Energy, 2021
Xiao-Guang Yang, Teng Liu, Chao-Yang Wang   +2 more
exaly  

Status and perspectives of crystalline silicon photovoltaics in research and industry

Nature Reviews Materials, 2022
Christophe Ballif, Franz-Josef Haug, Mathieu Boccard   +2 more
exaly