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How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019 In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional ...
Thomas Davenport +2 more
exaly +2 more sources
The future of social media in marketing
Journal of the Academy of Marketing Science, 2019 Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus ...
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly +2 more sources
Analysis on the significance of optimizing the measurement standard management system in power industry [PDF]
E3S Web of Conferences, 2021 Measurement standard management is an important link to ensure the unity of national measurement unit system and the consistency and accuracy of value transfer. The establishment of measurement standard management system aims to provide technical support
Liu Yudan +4 more
doaj +1 more source
RETRACTED: Management of green risk within attaining sustainable development goals [PDF]
E3S Web of Conferences, 2023 See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf ...
Pimonenko Tetyana +4 more
doaj +1 more source
RETRACTED: The role of environmental risk management in company profitability within sustainable development goals [PDF]
E3S Web of Conferences, 2023 See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf ...
Lyulyov Oleksii +4 more
doaj +1 more source
BMC Public Health, 2021 Background Examination of the format and framing of the graphic health warnings (GHWs) on tobacco products and their impact on tobacco cessation has received increasing attention.
Bo Pang +5 more
doaj +1 more source
Employee–customer identification: Effect on Chinese online shopping experience, trust, and loyalty
Cogent Business & Management, 2023 This study investigates Chinese consumers’ interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer ...
Harash Sachdev, Matthew H. Sauber
doaj +1 more source
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source
From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media [PDF]
E3S Web of Conferences, 2023 This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower.
Siswantini +3 more
doaj +1 more source
Biomarker Research, 2023 Annotating cells in the analysis of single-cell RNA-seq (scRNA-seq) data is one of the most challenging tasks that researchers are actively addressing.
Fan-Lin Meng +8 more
doaj +1 more source