Results 151 to 160 of about 30,381 (262)

Using marketing strategies to improve recruitment and retention in clinical trials: a scoping review. [PDF]

Trials
Ndungu A, Sprange K, Nixon ER, Mitchell EJ.   +3 more
europepmc   +1 more source

Invisible Kitchens, Visible Values: Understanding Consumer Trust and Boundary Formation in Digital Food Experiences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research investigates how consumers establish trust in ghost kitchens, a rapidly growing digital service format that eliminates physical interaction and redefines the boundaries of food consumption. Despite their growing popularity, ghost kitchens present a paradox of trust, as the absence of physical premises and direct interaction ...
Trang Huong Pham, Adriel K. S. Sim, Chuyen Nguyen, Julien Psomas, Hoang Ngoc Hien   +4 more
wiley   +1 more source

Digital Marketing Tactics, Non-Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code-Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean. [PDF]

Matern Child Nutr
Mazariegos M, Paz B, Álvarez L, De León JR.   +3 more
europepmc   +1 more source

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

Finnish children's exposure to paid-for digital food advertising: the pilot study. [PDF]

Public Health Nutr
Haario P, Koivurinta E, Mäki P, Gregório MJ, Wickramasinghe K, Kuusipalo H.   +5 more
europepmc   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Perceptions of Cannabis Vaping Advertising Messages and Warnings Among US Young Adults. [PDF]

Subst Use Addctn J
LoParco CR, Rossheim ME, Chen-Sankey J, Tillett KK, Thakkar S, Speer M, Cui Y, Johnson M, Cavazos-Rehg PA, Berg CJ.   +9 more
europepmc   +1 more source

Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding how regulatory focus shapes consumer responses is critical to explaining innovation adoption. Existing research has primarily examined chronic regulatory focus, product message‐related regulatory focus, and temporary regulatory focus in isolation, thereby neglecting their interplay and the role of regulatory fit in shaping ...
Slawka Jordanow, Nina Gospodinova, Sven Heidenreich, Benedikt Schnellbächer   +3 more
wiley   +1 more source

Regulatory policies for online alcohol access control: a comparative scoping review of international approaches. [PDF]

Korean J Fam Med
Sungkhabut W, Saiprom K, Ayudhya CDN, Viboonsanti S, Vatcharavongvan P.   +4 more
europepmc   +1 more source