Marketing and logistic support of Ukrainian regional markets for innovative products distribution [PDF]
, 2018 Виконано інтегральну оцінку маркетингового забезпечення та рівня логістичного потенціалу регіональних ринків України за запропонованою структурою на основі визначення сутності маркетингових ресурсів та логістичного потенціалу регіонів, що відображає їх спрямованість на формування ефективної політики розподілу інноваційної продукції промислових ...
Bilovodska, Olena Anatoliivna +2 more
core +5 more sources
Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF) [PDF]
Економіка та управління АПК, 2021 The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development.
Varchenko О.М. +3 more
doaj +1 more source
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source
The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
doaj +1 more source
Health in the function of fitness promotion in Serbia [PDF]
Marketing (Beograd. 1991), 2023 Physical exercise is crucial for maintaining good health and well-being. Scientific research on the impact of physical exercise on health is fundamental for advancing our understanding of the subject, informing public health policies, promoting evidence ...
Ratković Milijanka +2 more
doaj +1 more source
Intention of Bangladeshi young girls toward green consumption: A study on private university students [PDF]
Innovative Marketing, 2023 Consumer purchase intentions determine the process of developing green consumption behavior. The demand for environmentally friendly goods has stayed divisive, multifaceted, and particular to each societal setting.
Md. Shariful Haque +4 more
doaj +1 more source
Market of Organic Products in Regions: Distribution Channels and Development Strategy [PDF]
Экономика региона, 2020 The development of distribution channels in the Republic of Crimea can enhance forming a regional market for organic products. In this regard, we proposed and tested a methodology for studying consumer loyalty to distribution channels.
Olga Borisovna Yarosh +1 more
doaj +1 more source
Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [PDF]
تحقیقات بازار یابی نوین, 2022 Business intelligence is often used as a modifier, especially in times of crisis, but it seems it is not well absorbed and assimilated across organizations that have adopted it, and this is rooted in the institutional theory and high-level theory.
Abolfazl Iravan Tafti +2 more
doaj +1 more source
Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
doaj +1 more source
Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [PDF]
تحقیقات بازار یابی نوین, 2022 : The aim of the current research is to investigate the relationship between marketing innovation capability and communication network with brand specific value with the mediating role of cooperation value and customer value.
Hossein Keikha, Aleme Keikha, Mohim Tash
doaj +1 more source