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Formation and management of marketing channels of product distribution of agricultural enterprises

open access: diamondEconomic Analysis, 2023
Introduction. The article examines the theoretical principles and practical approaches to the formation and management of distribution channels of an agricultural enterprise. The necessity of coordination of planning processes and functioning of each participant of the channel of distribution of agricultural products and functions, and, accordingly ...
Olga Varchenko   +2 more
openalex   +3 more sources

Relation of Integrated Marketing Communications with Online Tourist Product Distribution [PDF]

open access: greenSSRN Electronic Journal, 2009
The increasing communication possibilities in recent decades have contributed to increased and blurred situation as regards information dissemination and feedback among participants in various types of dialogues and communities. This is true especially in tourism industry where it is of vital importance for marketers to integrate their efforts in order
Ivelina Krasteva Yoveva
openalex   +2 more sources

Marketing approach to e-distribution of modern banking products [PDF]

open access: goldEkonomika, 2015
Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market.
Svetlana Mihić   +2 more
  +4 more sources

Marketing and logistic support of Ukrainian regional markets for innovative products distribution [PDF]

open access: yes, 2018
Виконано інтегральну оцінку маркетингового забезпечення та рівня логістичного потенціалу регіональних ринків України за запропонованою структурою на основі визначення сутності маркетингових ресурсів та логістичного потенціалу регіонів, що відображає їх спрямованість на формування ефективної політики розподілу інноваційної продукції промислових ...
Bilovodska, Olena Anatoliivna   +2 more
core   +5 more sources

Digital Distribution Channel Management in Enhancing Marketing Efficiency of Creative Products

open access: diamondJurnal Ilmiah Manajemen Kesatuan
The rapid growth of digital technologies has fundamentally reshaped how products are marketed and distributed, especially in the creative industries. Traditional distribution models, which often relied on physical infrastructure and intermediaries, limited market access and incurred high costs.
Muhammad Ridwan Basalamah
openalex   +3 more sources

Methods to Prevent Marketing and Distribution of Physically Contaminated Food Products

open access: gold, 2021
Purpose: In this publication, we analyzed the data of physical contaminants in food. It was indicated, what kind of physical hazards exist in food and presented changes occurring as physical hazards over the analyzed period. Approach/Methodology/Design: The publication used a critical literature review and presents data compiled from notifications ...
Paweł Haręża   +2 more
openalex   +3 more sources

CHOICE OF MARKETING CHANNELS OF DISTRIBUTION IN THE INTEGRATED MARKETING SYSTEM OF SALE OF FARM PRODUCTS

open access: bronzeHerald UNU. International Economic Relations And World Economy, 2023
The article summarizes the main problems of selling agricultural products, carries out a meaningful analysis of distribution marketing channels and the functions performed by their participants, with the determination of strengths and weaknesses, advantages and disadvantages of each of them in modern conditions of agribusiness.
Mariia Bahorka, Inna Abramovych
openalex   +2 more sources

Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF) [PDF]

open access: yesЕкономіка та управління АПК, 2021
The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development.
Varchenko О.М.   +3 more
doaj   +1 more source

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