The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
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Health in the function of fitness promotion in Serbia [PDF]
Marketing (Beograd. 1991), 2023 Physical exercise is crucial for maintaining good health and well-being. Scientific research on the impact of physical exercise on health is fundamental for advancing our understanding of the subject, informing public health policies, promoting evidence ...
Ratković Milijanka +2 more
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Intention of Bangladeshi young girls toward green consumption: A study on private university students [PDF]
Innovative Marketing, 2023 Consumer purchase intentions determine the process of developing green consumption behavior. The demand for environmentally friendly goods has stayed divisive, multifaceted, and particular to each societal setting.
Md. Shariful Haque +4 more
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Market of Organic Products in Regions: Distribution Channels and Development Strategy [PDF]
Экономика региона, 2020 The development of distribution channels in the Republic of Crimea can enhance forming a regional market for organic products. In this regard, we proposed and tested a methodology for studying consumer loyalty to distribution channels.
Olga Borisovna Yarosh +1 more
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Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [PDF]
تحقیقات بازار یابی نوین, 2022 Business intelligence is often used as a modifier, especially in times of crisis, but it seems it is not well absorbed and assimilated across organizations that have adopted it, and this is rooted in the institutional theory and high-level theory.
Abolfazl Iravan Tafti +2 more
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Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
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Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [PDF]
تحقیقات بازار یابی نوین, 2022 : The aim of the current research is to investigate the relationship between marketing innovation capability and communication network with brand specific value with the mediating role of cooperation value and customer value.
Hossein Keikha, Aleme Keikha, Mohim Tash
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Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [PDF]
تحقیقات بازار یابی نوین, 2022 The purpose of the present study was to investigate the effects of information technology capabilities on the competitiveness of sports stores with the mediating role of social innovation.
Seyyede Khadije Taghinejad +2 more
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The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [PDF]
تحقیقات بازار یابی نوین, 2022 Social networks based on interaction are shaping companies, brands, and consumers, as many businesses are focusing on introducing and selling products and services nowadays.
Manijheh Haghighinasab, Maedeh Ghasemi
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Marketing and Logistics Model of Distribution in the Food Market [PDF]
Problemi Ekonomiki, 2019 The aim of the article is identifying the nature and characteristics of distribution in the food market and justifying the use of marketing and logistics distribution models for manufacturers and commercial intermediaries of food products.
Pchelianska Halyna O.
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