Results 281 to 290 of about 633,663 (339)

Optimal control of production and marketing systems with distributed time lags

Optimal Control Applications and Methods, 1987
AbstractThis paper deals with the problem of production and advertising policy for a decaying item whose gradual loss of potential or utility is associated with the passage of time, such as grain, photographic film or electronic components. The delay effects of the advertisement on the sales rate are also considered in the problem.
sung-bin choi, hark hwang Hwang, Hark
openaire   +2 more sources

Linking green marketing and SMEs performance: A psychometric meta-analysis

Journal of Small Business Management
Drawing on the resource-based theory of the firm, contingency theory, and consumer behavioral theories, we investigate the extent to which green marketing—green products, green pricing, green distribution, and green promotion—influences the performance ...
S. Oduro, Michela Matarazzo
semanticscholar   +1 more source

Business-to-business marketing responses to COVID-19 crisis: a business process perspective

, 2020
Purpose: This study aims to identify appropriate strategies and actions adopted by business-to-business firms to cope with the ongoing COVID-19 crisis Design/methodology/approach: A review of business-to-business marketing responses to the COVID-19 ...
Jun Kang, Zihe Diao, M. Zanini
semanticscholar   +1 more source

Factor Markets: The Marginal Productivity Theory of Distribution

1991
Factors of production cooperate together to produce the national product. Each of these factors is owned by somebody. How much of the cake each individual in the country obtains depends upon (i) how much of the factors is owned, and (ii) the reward each factor receives.
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Black Market in Anabolic Steroids—Analysis of Illegally Distributed Products

Journal of Forensic Sciences, 1997
Abstract Anabolic steroids found in the illegal market often do not contain ingredients declared on the label. Forty-two products encountered in the illegal distribution channels were analyzed by gas chromatography/mass spectrometry. Fifteen of the products did not contain the expected ingredients.
Mathias Ritsch, Frank Musshoff, Thomas Daldrup   +2 more
openaire   +2 more sources

Logging, Coffee Production, Distribution, and Markets in Bengkulu

2016
Bengkulu province has a forest area of around 920,640 ha, covering about 46.54 % of the total land mass. The provincial administration of Bengkulu, located in South Sumatra, stretches 567 km from West Sumatra (Padang) to the border of Lampung province in the south (Map 1).
openaire   +2 more sources

Effects of distribution channel structure in markets with vertically differentiated products

Quantitative Marketing and Economics, 2009
This study examines how the structure of distribution channels may influence firms’ quality and price strategies and how they may in turn affect consumer welfare. It treats product quality as a decision variable so that the degree of product substitution becomes endogenous rather than exogenous as in previous studies.
Derek Atkins, Yong Liu, Xuan Zhao
openaire   +2 more sources

PROMISE: a distributed DSS approach to coordinating production and marketing decisions

Computers & Operations Research, 1999
Abstract This paper deals with coordination of marketing mix and production planning (MMPP) in a functionally decentralized firm operating in a distributed computing environment. Each of production and marketing is assumed to have information autonomy and makes decisions separately with respect to its own local objective.
Won Jun Lee, Kun Chang Lee
openaire   +1 more source

Distribution channel governance and value of ‘Made in Italy’ products in the Chinese market

2013
The country of origin advantage is not sufficient for success in foreign markets if the governance of distribution channels is weak. A company’s strategy to leverage the country of origin of a product (or company) in international markets must take into consideration the role of distributors in order to deliver part of the value that is embedded in the
VIANELLI, DONATA, DE LUCA, PATRIZIA, BORTOLUZZI, GUIDO   +2 more
openaire   +3 more sources

Product Distribution and Promotion

2013
We model multiple brands in a product category so as to determine how channel members’ profits and consumers’ surplus are affected by distribution channel structure, manufacturer and retailer pricing policies, brand differentiation, and brand promotion.
Xubing Zhang, Charles A. Ingene
openaire   +2 more sources