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SOME ELEMENTS OF SPECIFICITY OF THE MARKETING IN THE HEALTHCARE FIELD
Studies and Scientific Researches: Economics Edition, 2020 The present paper aims to present some of the specific aspects of marketing in the healthcare field (with strict reference to the products intended for human consumption), in relation to other fields.
Laura Catalina Timiras
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Ouverture de ‘New Global Competitive Landscapes’
Symphonya, 2023 The continuation of the war in Ukraine and the appearance of the BRICS+ have consolidated some critical issues that appeared at the beginning of the war, including the rise in the prices of energy and food raw materials. In global markets, companies are
Silvio M. Brondoni, Fabio Musso
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Personality and image as predictors of the intention to revisit and recommend tourist destinations [PDF]
Innovative Marketing, 2023 Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist ...
Jose Joel Cruz-Tarrillo +2 more
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MARKETING APPROACH TO E-DISTRIBUTION OF MODERN BANKING PRODUCTS [PDF]
Ekonomika, 2015 Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market.
Mihić, Svetlana +5 more
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Jurnal Agrisep, 2015 The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of ...
Dwi Lestari +2 more
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MARKET COMPETITION AT THE LEVEL OF AGRICULTURAL PRODUCTS DISTRIBUTION
THE BULLETIN, 2021 The article proved that in the context of European integration, the intensification of competition between producers becomes a major factor of the consolidation and unification of various economic entities, because this is one of the main ways to increase competitiveness, which in turn leads to market concentration.
N. A. Gerasymchuk +3 more
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Improving the Management and Marketing in Elaboration of New Products and Poultry Brands
Scientific Papers Animal Science and Biotechnologies, 2023 The creation of the new products and brands is extremely expensive if it is not apply a performant management in the distribution on the market of the products obtained from birds.
Melania Varga +4 more
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Marketing mix of financial services from the customers perspective
Forum Scientiae Oeconomia, 2017 The aim of this paper is to show tactical marketing in the 5C concept, services perception and consumer behaviour in the financial products market. Primary marketing research was based on the number of 412 respondents.
Veronika Braciníková +1 more
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Selection of marketing channels for the distribution of industrial enterprises’ innovative products [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution.
L.O. Syhyda
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Project-matrix models of marketing organization [PDF]
Marketing (Beograd. 1991), 2009 Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day.
Gutić Dragutin, Rudelj Siniša
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