Results 31 to 40 of about 633,663 (339)
Effects of Social Media in Tourism Marketing: Outlook on User Generated Content
Journal of Digital Marketing and Communication, 2023 Social media has transformed the tourism industry, shifting it from its conventional model into an extreme knowledge pattern. This study focuses on the use of social media for tourism marketing to enhance tourist satisfaction through user-generated ...
S. K. Deb, Nandita Mallik
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Ratings, Reviews, and the Marketing of New Products
Management Sciences, 2019 We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics.
Itay P. Fainmesser, D. Lauga, E. Ofek
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Characteristics of the brand building on the business (B2B) market [PDF]
Marketing (Beograd. 1991), 2011 This paper analyzes the characteristics of the brand building in the business (B2B) market. Branding strategy at the business market is complex and difficult to implement because of the many limiting factors.
Gligorijević Mirjana
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Market Power, Productivity and Distribution of Wages: Theory and Evidence With Micro Data [PDF]
SSRN Electronic Journal, 2020 The declining labor share in national income and rising inequality over the last four decades raise questions about causes of these trends. In order to explain these trends, we develop theoretical model that links intra-industry distribution of wages to variation in market power of firms.
Shepotylo, Oleksandr +1 more
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The Significance of Maqashid Shariah in the Development of the Islamic Marketing Mix Concept
Journal of Namibian Studies: History Politics Culture, 2023 This paper discusses the conceptualization of the Islamic marketing mix which is based on the theory of maqāṣid syarī'ah which is derived from the Koran and as-Sunnah covering products, prices, promotions, distribution, and people.
Moh. Nasuka
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Project-matrix models of marketing organization [PDF]
Marketing (Beograd. 1991), 2009 Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day.
Gutić Dragutin, Rudelj Siniša
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Journal of Business & Economics Research, 2022 Currently consumers have a high concern for the environment. This concern has an impact on products that consumers use in everyday life such as skincare. Simple is a skincare brand from England that has been in production since 1960.
Ella Anastasya Sinambela +2 more
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Food additives: distribution and co-occurrence in 126,000 food products of the French market [PDF]
Scientific Reports, 2020 AbstractBackground. More than 330 food additives (e.g. artificial sweeteners, emulsifiers, dyes) are authorized in Europe, with a great variability of use across food products. Objective. The objective of this study was to investigate the distribution and co-occurrence of food additives in a large-scale database of foods and beverages available on the ...
Chazelas, Eloi +14 more
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E-marketing and contemporary business [PDF]
Marketing (Beograd. 1991), 2007 Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of ...
Ratković Milijanka
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Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?
European J. of International Management, 2019 While diaspora networks can be instrumental for diffusion, their 'all-in-one' role has remained underexplored in international marketing management literature. Diaspora actors function as part of the channel system, diffusing ethnic products and creating
Maria Elo +3 more
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