Importance of Multimodal Testing for Novel ALK Fusions: A Case of MTHFD1L-ALK Positive Lung Squamous Cell Carcinoma With Negative IHC. [PDF]
Yang H, Zheng S, Pang J, Yu J, Wang L.
europepmc +1 more source
Digitalization and financial inclusion among women-led micro and small enterprises in Indonesia: an empirical perspective. [PDF]
Pranitasari D +4 more
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The environmental impact of intravenous antimicrobial therapies: a comparison of OPAT and in-patient administration care pathways-right-to-reply. [PDF]
Cole A +5 more
europepmc +1 more source
Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning [PDF]
Advances in technology create opportunities for new forms of arranging work, such as collapsing the boundaries between marketing and accounting. This makes it possible for management to identify the key attributes and processes required for a more ...
Sue Vaux Halliday, Paul Phillips
exaly +2 more sources
The marketing-accounting interface – problems and opportunities [PDF]
An important aim of this special issue is to contribute to the interdisciplinary research literature on marketing and accounting. This is important also from a practical point of view since both the marketing and accounting functions are often 'under ...
Kalle Kraus, Håkan Håkansson
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Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures [PDF]
A review of the marketing and accounting literatures has revealed that to date no previous study has examined the intersection of the marketing and accounting literatures pertinent to Customer Accounting (CA). This paper provides a synthesis of these two
Lisa McManus, Chris Guilding
exaly +2 more sources
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