Results 231 to 240 of about 2,187,811 (292)

Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning [PDF]

open access: yesJournal of Marketing Management, 2008
Advances in technology create opportunities for new forms of arranging work, such as collapsing the boundaries between marketing and accounting. This makes it possible for management to identify the key attributes and processes required for a more ...
Sue Vaux Halliday, Paul Phillips
exaly   +2 more sources

The marketing-accounting interface – problems and opportunities [PDF]

open access: yesIndustrial Marketing Management, 2015
An important aim of this special issue is to contribute to the interdisciplinary research literature on marketing and accounting. This is important also from a practical point of view since both the marketing and accounting functions are often 'under ...
Kalle Kraus, Håkan Håkansson
exaly   +2 more sources

Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures [PDF]

open access: yesJournal of Marketing Management, 2008
A review of the marketing and accounting literatures has revealed that to date no previous study has examined the intersection of the marketing and accounting literatures pertinent to Customer Accounting (CA). This paper provides a synthesis of these two
Lisa McManus, Chris Guilding
exaly   +2 more sources

Demonstrating Marketing Accountability

Health Marketing Quarterly, 2008
Pressure on health care marketers to demonstrate effectiveness of their strategies and show their contribution to organizational goals is growing. A seven-tiered model based on the concepts of structure (having the right people, systems), process (doing the right things in the right way), and outcomes (results) is discussed.
William R, Gombeski   +6 more
openaire   +2 more sources

Governance, Accountability, and the Market

SSRN Electronic Journal, 2011
This chapter investigates the provisions of the new Hungarian Fundamental Law on governance, accountability and the market. Its main contention is that the Fundamental Law largely failed to reflect on the changes experienced by European states, including Hungary, in the past decades affecting the relationship between the state and individuals, the ...
openaire   +2 more sources

Capital markets research in accounting

Journal of Accounting and Economics, 2000
I review empirical research on the relation between capital markets and financial statements. The principal sources of demand for capital markets research in accounting are fundamental analysis and valuation, tests of market efficiency, and the role of accounting numbers in contracts and the political process.
openaire   +1 more source

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