Results 241 to 250 of about 2,187,811 (292)

The marketing / accounting interface

Journal of Marketing Management, 2008
Given: one marketing manager and one accounting manager. Finding: poor communication on financial criteria and goals.
Robin Roslender, Richard M. S. Wilson
openaire   +1 more source

Marketing Education for Accountants

Journal of Marketing Education, 1996
This article addresses the issue of interdisciplinary marketing education by considering the case of marketing concepts and skills relevant for accountants. The need for marketing skills is identified; germane concepts and skills are documented; and suggestions for incorporating them, in order to improve both firm management and client service, are ...
openaire   +1 more source

ACCOUNTING FOR MARKETING COSTS

The Bottom Line, 1990
Marketing? What marketing? Accounting? Isn't keeping up with the budget a big enough headache? We can almost hear your groans. Marketing is a significant part of most corporate budgets and resource allocations. It is particularly important for service organizations such as libraries, but the terminology hasn't been used until recently.
Donald Macintyre, Sherman Hayes
openaire   +1 more source

THE ACCOUNTANT AND MARKETING CHANNELS.

The Accounting Review, 1963
Abstract The ability and willingness of wholesalers and retailers to buy, stock, sell, and deliver the product of a manufacturer has a significant and obvious effect on the profit of every firm that is involved in the transactions. Equally significant, but perhaps less obvious, is the view that decisions frequently must be made by the
openaire   +1 more source

Accounting for Markets or Accounting from Markets – Philosophical Underpinnings of Accounting

SSRN Electronic Journal, 2023
openaire   +1 more source

The Role of the Marketing Accountant

Management Decision, 1981
The job description “marketing accountant” is increasingly seen in job advertisements, and this paper reports the results of a study into how companies use their “marketing accountants”; what they envisage the job description to mean, and what tasks these specialists are called upon to perform.
openaire   +1 more source

The Marketing Accountant in Industry

European Journal of Marketing, 1986
Examines how potential conflicts can arise from differing evaluative criteria used by specialists of the marketing and finance functions in industry. Focuses on evaluating why marketing accountants in industry have become increasingly commonplace, and the benefits marketing accountants have brought to business operations. Lists six benefits with regard
openaire   +1 more source

Market accountability frame

2019
The market accountability frame mirrors the fourth field of importance in the context of underlying conditions for the development of MA in Latin America. It relates to the “system of supply and demand, in which the free choices of the public are given free reign and considerations of efficiency also play a role” (Bardoel & D’Haenens, 2004, p.
openaire   +1 more source

Accounting and Efficient Markets

1977
The efficient-markets theory says that share prices always fully reflect publicly available information and that any new items of information are instantaneously reflected in those prices. Thus any ‘new’ information of ‘economic’ value contained in annual or interim accounts should cause an immediate reaction in share prices as they adjust to reflect ...
openaire   +1 more source

ACCOUNTABILITY AND THE INTERNAL MARKET

Financial Accountability & Management, 1995
openaire   +1 more source