Results 261 to 270 of about 2,187,811 (292)

Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability

Journal of Marketing Management, 2008
Ken Bates
exaly  

Marketing Accounting

2006
openaire   +1 more source

Accounting-marketing integration dimensions and antecedents: insights from a frontier market

Journal of Business and Industrial Marketing, 2017
Abdullah Promise Opute, Nnamdi Madichie
exaly  

Accountable Marketing

2016
openaire   +1 more source

Accounting for Marketing Assets

European Journal of Marketing, 1986
Richard M S Wilson
exaly  

Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates

Journal of Marketing Education, 2019
Surinder Tikoo
exaly  

Market for Accounting Faculty

SSRN Electronic Journal, 2012
Sharad Asthana, Steven Balsam
openaire   +1 more source

An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

Australasian Marketing Journal, 2016
Abdullah Promise Opute, Nnamdi Madichie
exaly  

The role of accounting in marketing: brand equity

International Journal of Economics and Accounting, 2010
Gaye Acikdilli
exaly  

Mental accounting and cause related marketing strategies

International Review on Public and Nonprofit Marketing, 2010
Ilaria Baghi, Enrico Rubaltelli
exaly