Results 271 to 280 of about 2,187,811 (292)

The labour market as a market: exchangeability, measurability and accountability

2015
openaire   +1 more source

The marketing accounting interface – lessons and limitations

Journal of Marketing Management, 2008
John Roberts, Baljit K Sidhu
exaly  

Accounting and Debt Markets

2021
openaire   +1 more source

The use of accounting information in hotel marketing decisions

International Journal of Hospitality Management, 1997
exaly  

Marketing Asset Accounting: Scope and Rationale

European Journal of Marketing, 1986
exaly  

Marketing: is it still “just advertising”? The experiences of accounting firms as a guide for other professional service firms

Journal of Services Marketing, 2003
exaly  

Marketing-Accounting Interface: A Field Research on Marketing And Accounting Managers

2017
ÖZDEMİR, ERKAN, ALKAÇ ÖZDEMİR, GÜLSEN   +1 more
openaire   +1 more source

Mark to Market Accounting

2004
openaire   +1 more source

Strategisches Marketing-Accounting

1997
openaire   +1 more source

Market Accountability

openaire   +1 more source