Results 201 to 210 of about 82,169 (219)

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Journal of Business Research, 2021
Huanzhang Wang, Eunju Ko, Arch G Woodside   +2 more
exaly  

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European Journal of Marketing, 2022
Peren Ozturan, Amir Grinstein
exaly  

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of Marketing Communications, 2023
Blend Ibrahim, Ahmad Aljarah
exaly  

Perceived social media marketing activities and consumer-based brand equity

Asia Pacific Journal of Marketing and Logistics, 2020
Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo   +2 more
exaly  

Firms’ participation in global value chains marketing activities and performance: the roles of international experience and technological turbulence

Journal of International Trade and Economic Development, 2023
Guan Feiyang
exaly  

The impact of digitalization on marketing activities in manufacturing companies

TQM Journal, 2023
Emanuela Conti, Tonino Pencarelli
exaly  

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

The impact of marketing activities on service brand equity

European Journal of Marketing, 2018
Naresh K Malhotra
exaly  

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

Journal of Air Transport Management, 2018
Jin-Woo Park
exaly