Results 1 to 10 of about 1,464,379 (291)
Impact of Competition on Mutual Fund Marketing Expenses [PDF]
International Journal of Financial Studies, 2018 In this paper, I study the impact of market competition on mutual fund marketing expenses. In a sample of US domestic equity mutual funds, I find that marketing expenses decrease with the competition.
Sitikantha Parida
exaly +6 more sources
The effect of marketing expenses on car sales – an empirical analysis [PDF]
MATEC Web of Conferences, 2017 The paper assesses empirically the relationship between marketing expenditures and sales in a highly competitive industry, namely automotive, by analyzing the marketing expending of Automobile Dacia S.A.
Lidia Alexa
exaly +3 more sources
Cogent Business and Management, 2022 During recent times of uncertainty, sustainable marketing and sustainable finance became hot research topics attracting both academics and practitioners.
Ammar Jreisat +2 more
exaly +3 more sources
Relationship between marketing strategy and profitability in industrial firms: Evidence from Jordan [PDF]
Innovative Marketing, 2023 A marketing strategy is a firm’s overall plan for reaching prospective consumers and turning them into permanent customers of their services or products.
Mohammad Fawzi Shubita
doaj +1 more source
Optimization of Bank Expenses on Marketing Communications [PDF]
Financial Markets, Institutions and Risks, 2018 Dynamic changes in the banking services market that have taken place over the last decade, in particular, increased competition, expansion of banks with foreign capital, restructuring of the branch network of banks, situations of the market by the same type of services, etc., an increase in the level of supply in this market, which encourages banks to ...
Abdul Rahman Barhaq, Oleg Radchenko
+6 more sources
Methodical Aspects of Documenting the Marketing Activities [PDF]
Облік і фінанси, 2020 The effectiveness of accounting for marketing costs depends on the correct documentation of the consumed resources of the enterprise. The purpose of the article is to justify the methodical foundations of documenting the marketing activities. As analysis
Hanna Verzilova
doaj +1 more source
Game theory application in marketing of innovation activity at industrial enterprises [PDF]
MATEC Web of Conferences, 2020 The theoretical game approach to analyzing marketing objectives in innovation activity is a reasonable supplement to the traditional methods and models of managing enterprises>’ marketing.
Samoldin Alexander
doaj +1 more source
Forecasting market impact costs and identifying expensive trades [PDF]
Journal of Forecasting, 2008 AbstractOften, a relatively small group of trades causes the major part of the trading costs on an investment portfolio. Consequently, reducing the trading costs of comparatively few expensive trades would already result in substantial savings on total trading costs.
Jacob Bikker +3 more
openaire +6 more sources
Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges [PDF]
Romanian Economic Journal, 2021 The turmoil created by the COVID-19 pandemic in all components of the society has effects that become challenging for people and companies. This scientific approach aims at drawing attention primarily to the new trends in consumption and consumer ...
Victor Danciu
doaj +1 more source
ACCOUNTING OF FRANCHISING ACTIVITIES OF TOURIST ENTERPRISES OF UKRAINE [PDF]
Geo Journal of Tourism and Geosites, 2022 The article is devoted to solving several problems in the methodology of accounting for travel franchising. The methodology is based on a system of binding relationships formed between the franchisor and the franchisee to account for the accrual of a one-
Oleh VYSOCHAN +3 more
doaj +1 more source