Impact of Competition on Mutual Fund Marketing Expenses [PDF]
In this paper, I study the impact of market competition on mutual fund marketing expenses. In a sample of US domestic equity mutual funds, I find that marketing expenses decrease with the competition.
Sitikantha Parida
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Classification of marketing expenses in the accounting of agricultural enterprises
Market relations in the agricultural sector require enterprises to have a profound understanding and efficient management of expenses. The relevance of the topic is determined by the need for making prompt financially justified decisions in the field of ...
V. Lytvynenko, O. Kryvoshei
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During recent times of uncertainty, sustainable marketing and sustainable finance became hot research topics attracting both academics and practitioners.
Nermain Al-Issa +5 more
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Relationship between marketing strategy and profitability in industrial firms: Evidence from Jordan [PDF]
A marketing strategy is a firm’s overall plan for reaching prospective consumers and turning them into permanent customers of their services or products.
Mohammad Fawzi Shubita
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Methodical Aspects of Documenting the Marketing Activities [PDF]
The effectiveness of accounting for marketing costs depends on the correct documentation of the consumed resources of the enterprise. The purpose of the article is to justify the methodical foundations of documenting the marketing activities. As analysis
Hanna Verzilova
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Game theory application in marketing of innovation activity at industrial enterprises [PDF]
The theoretical game approach to analyzing marketing objectives in innovation activity is a reasonable supplement to the traditional methods and models of managing enterprises>’ marketing.
Samoldin Alexander
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Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges [PDF]
The turmoil created by the COVID-19 pandemic in all components of the society has effects that become challenging for people and companies. This scientific approach aims at drawing attention primarily to the new trends in consumption and consumer ...
Victor Danciu
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Management of the market business sustainability in the modern business environment [PDF]
The article is devoted to the author’s approach to the formation of management indicators of market sustainability of modern business. The approach is focused on the classical understanding of the market mechanism, which has its own patterns at the ...
Ilyin S.Yu. +4 more
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ACCOUNTING OF FRANCHISING ACTIVITIES OF TOURIST ENTERPRISES OF UKRAINE [PDF]
The article is devoted to solving several problems in the methodology of accounting for travel franchising. The methodology is based on a system of binding relationships formed between the franchisor and the franchisee to account for the accrual of a one-
Oleh VYSOCHAN +3 more
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The structure of production and marketing costs and economic indicators for table eggs in Baghdad and some central governorates for the year 2022 [PDF]
The objective of this research is to quantify profit margins, marketing expenses, and the effectiveness of marketing strategies for table eggs in the central governorates of Iraq.
Nagham R. Muhammad +2 more
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