Results 11 to 20 of about 12,516 (161)

The effect of marketing expenses on car sales – an empirical analysis [PDF]

open access: yesMATEC Web of Conferences, 2017
The paper assesses empirically the relationship between marketing expenditures and sales in a highly competitive industry, namely automotive, by analyzing the marketing expending of Automobile Dacia S.A.
Tudose Mihaela Brînduşa, Alexa Lidia
doaj   +2 more sources

Optimization of Bank Expenses on Marketing Communications [PDF]

open access: yesFinancial Markets, Institutions and Risks, 2018
Dynamic changes in the banking services market that have taken place over the last decade, in particular, increased competition, expansion of banks with foreign capital, restructuring of the branch network of banks, situations of the market by the same type of services, etc., an increase in the level of supply in this market, which encourages banks to ...
Abdul Rahman Barhaq, Oleg Radchenko
  +6 more sources

Forecasting market impact costs and identifying expensive trades [PDF]

open access: yesJournal of Forecasting, 2008
AbstractOften, a relatively small group of trades causes the major part of the trading costs on an investment portfolio. Consequently, reducing the trading costs of comparatively few expensive trades would already result in substantial savings on total trading costs.
Jacob Bikker   +3 more
openaire   +6 more sources

MAKING MARKETING DECISIONS IN QUASIINTEGRATING BUSINESS ORGANIZATIONS BASED ON USING ECONOMIC ANALYSIS METHODS

open access: yesДискурс, 2017
The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis.
V. P. Semenov   +3 more
doaj   +1 more source

CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

open access: yesДискурс, 2016
The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing
V. P. Semenov   +3 more
doaj   +1 more source

THE CURRENT STATE OF THE TRANSNATIONALIZATION OF THE ECONOMY AND ASPECTS OF THE TRANSNATIONAL CORPORATION’S GROWTH

open access: yesСучасний стан наукових досліджень та технологій в промисловості, 2019
The subject matter of the article is the theoretical and practical aspects of growth, expansion, and functioning of the transnational corporations against the backdrop of the modern transnationalization of the economy.
Anastasiia Shapoval
doaj   +1 more source

Association between tobacco industry advertising expenses and tobacco advertising exposure among Korean adolescents

open access: yesBMJ Open, 2023
Introduction Monitoring the activities and impacts of tobacco industries is vital for tobacco control. Based on tobacco industry financial statements and a nationally representative survey of Korean adolescents, we examined the association between ...
Heewon Kang   +3 more
doaj   +1 more source

Launching Organic Food Products on the Market. Case Study [PDF]

open access: yesRevista de Management Comparat International, 2022
The paper presents the marketing process of launching organic food products on the market, underpinning the revenues and expenses and, as such, the economic efficiency.
Anton Theodor DIMITRIU   +2 more
doaj   +1 more source

Methodic tools to optimize marketing expenses of the innovatively active industrial enterprises in Ukraine [PDF]

open access: yesProblems and Perspectives in Management, 2016
The efficient sales policy of the machine building innovatively active enterprises is connected with its rational process financing. Optimal determination of innovative production distribution expenses is top-priority element to increase economic subject’
Oleg Olefirenko
doaj   +1 more source

Technical efficiency of Ukrainian pharmaceutical firms: Evidence from the COVID-19 pandemic and Russia-Ukraine war [PDF]

open access: yesProblems and Perspectives in Management
This paper examines the influence of marketing expenses and total assets on the technical efficiency of big Ukrainian pharmaceutical producers during the COVID-19 pandemic and the war in Ukraine.
Hanna Olasiuk   +4 more
doaj   +1 more source

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