Results 11 to 20 of about 1,464,379 (291)

Misunderstood or lacking legitimacy? [PDF]

, 2007
In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core   +6 more sources

Management of the market business sustainability in the modern business environment [PDF]

E3S Web of Conferences, 2020
The article is devoted to the author’s approach to the formation of management indicators of market sustainability of modern business. The approach is focused on the classical understanding of the market mechanism, which has its own patterns at the ...
Ilyin S.Yu., Krasnyanskaya O.V., Gaiman O.B., Sigankov A.A., Bykova A.V.   +4 more
doaj   +1 more source

The structure of production and marketing costs and economic indicators for table eggs in Baghdad and some central governorates for the year 2022 [PDF]

Tikrit Journal for Agricultural Sciences
The objective of this research is to quantify profit margins, marketing expenses, and the effectiveness of marketing strategies for table eggs in the central governorates of Iraq.
Nagham R. Muhammad, Firas AI-Raheem, Osama K. Jabara   +2 more
doaj   +1 more source

CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

Дискурс, 2016
The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing
V. P. Semenov, A. G. Budrin, M. M. Zonis, A. V. Soldatova   +3 more
doaj   +1 more source

СLASSIFICATION OF MARKETING EXPENSES IN THE ACCOUNTING OF AGRICULTURAL ENTERPRISES

Bioeconomics and Agrarian Business, 2023
Market relations in the agricultural sector require enterprises to have a profound understanding and efficient management of expenses. The relevance of the topic is determined by the need for making prompt financially justified decisions in the field of marketing based on accounting data about the composition, structure, and dynamics of expenses of ...
VOLODYMYR LYTVYNENKO, OLEKSANDR KRYVOSHEI   +1 more
openaire   +1 more source

MAKING MARKETING DECISIONS IN QUASIINTEGRATING BUSINESS ORGANIZATIONS BASED ON USING ECONOMIC ANALYSIS METHODS

Дискурс, 2017
The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis.
V. P. Semenov, A. G. Budrin, A. V. Soldatova, M. G. Emtsova   +3 more
doaj   +1 more source

THE CURRENT STATE OF THE TRANSNATIONALIZATION OF THE ECONOMY AND ASPECTS OF THE TRANSNATIONAL CORPORATION’S GROWTH

Сучасний стан наукових досліджень та технологій в промисловості, 2019
The subject matter of the article is the theoretical and practical aspects of growth, expansion, and functioning of the transnational corporations against the backdrop of the modern transnationalization of the economy.
Anastasiia Shapoval
doaj   +1 more source

Association between tobacco industry advertising expenses and tobacco advertising exposure among Korean adolescents

BMJ Open, 2023
Introduction Monitoring the activities and impacts of tobacco industries is vital for tobacco control. Based on tobacco industry financial statements and a nationally representative survey of Korean adolescents, we examined the association between ...
Heewon Kang, Hana Kim, Hee-kyoung Nam, Hae-ryoung Chun   +3 more
doaj   +1 more source

Launching Organic Food Products on the Market. Case Study [PDF]

Revista de Management Comparat International, 2022
The paper presents the marketing process of launching organic food products on the market, underpinning the revenues and expenses and, as such, the economic efficiency.
Anton Theodor DIMITRIU, Raluca Andreea ION, Cristian George POPESCU   +2 more
doaj   +1 more source

Technical efficiency of Ukrainian pharmaceutical firms: Evidence from the COVID-19 pandemic and Russia-Ukraine war [PDF]

Problems and Perspectives in Management
This paper examines the influence of marketing expenses and total assets on the technical efficiency of big Ukrainian pharmaceutical producers during the COVID-19 pandemic and the war in Ukraine.
Hanna Olasiuk, Prashant Sharma, Geetika Arora, Debi Prasad Satapathy, Sanjeev Kumar   +4 more
doaj   +1 more source