Results 31 to 40 of about 12,516 (161)

The new approach in market segmentation by using RFM model [PDF]

open access: yesJournal of Applied Research on Industrial Engineering, 2017
Data analytics allows companies mining the patterns and trends in their customers data to implement more effective market segmentation strategies, then customize promotional offers, allocate marketing resources efficiently, and improve customer ...
Hadi Roshan, Masoumeh Afsharinezhad
doaj   +1 more source

ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA

open access: yesRevista Gestão Universitária na América Latina, 2014
The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization.
Aléssio Bessa Sarquis   +4 more
doaj  

ANALISIS FAKTOR YANG MEMPENGARUHI MINAT WISATAWAN DOMESTIK BERKUNJUNG KE BALI

open access: yesJurnal IPTA, 2021
Domestic tourists contribute no less than foreign tourists to Bali tourism. The number of domestic tourists visits far exceeds than the number of foreign tourists, which is has a significant impact on Bali's economic growth.
AA. Bagus Putu Widanta   +1 more
doaj   +1 more source

EVALUATION OF MARKETING STRATEGIES OF FINANCIAL-CREDIT ORGANIZATION IN THE CONDITIONS OF ECONOMIC INSTABILITY

open access: yesВестник Северо-Кавказского федерального университета, 2022
The article analyzes the marketing strategy of a financial and credit organization in modern conditions. The possible schedule of implementation of the international marketing strategy of the financial and credit organization focused on attraction of ...
Vitaly Zhuravel   +2 more
doaj  

Trends in the Use of New-Media Marketing in U.S. Ornamental Horticulture Industries

open access: yesHorticulturae, 2018
Ornamental horticulture businesses in the United States (U.S.) face challenges to stay economically viable, particularly in rural areas. Marketing with new-media tools (e.g., websites, HTML newsletters, social media, and blogs) has the potential to ...
Hikaru H. Peterson   +3 more
doaj   +1 more source

A Study on Platform Supply Chain Model Selection and Pricing Considering Precision Marketing

open access: yesSystems
This study constructs a Stackelberg competitive model that includes manufacturers, e-commerce platforms, and third-party marketing platforms to explore the impact of precision marketing services on the strategic balance of all parties involved.
Jianhua Wang, Yuchen Zhang
doaj   +1 more source

Methodology of management accounting in supporting management processes of marketing activities of agricultural enterprises in Ukraine

open access: yesФінансово-кредитні системи: перспективи розвитку.
Management accounting in the marketing activities of Ukrainian agricultural enterprises is a key tool for effective decision-making under conditions of digital transformation, military disruption, and European integration.
Volodymyr Vlasov
doaj   +1 more source

Scientific principles of accounting and reporting of marketing activities of agricultural enterprises

open access: yesФінансово-кредитні системи: перспективи розвитку.
The purpose of the article is to study the achievements in accounting and reporting of marketing activities of agricultural enterprises to form a scientific basis.
Volodymyr Vlasov, Mykhailo Prodanchuk
doaj   +1 more source

Eco-marketing and eco-design of products [PDF]

open access: yesMarketing (Beograd. 1991), 2007
Environmental marketing (Eco-marketing), as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers,
Filipović Jovan, Stokić Dušan
doaj  

Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies

open access: yesEntrepreneurship and Sustainability Issues
This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial ...
Małgorzata Łęgowik-Małolepsza   +2 more
doaj   +1 more source

Home - About - Disclaimer - Privacy