Results 41 to 50 of about 12,516 (161)
RESEARCH REGARDING THE USE OF COLD IN CEREALS STORAGE
This paper addresses to one of the main problems faced by 21st century farmers, namely to cut the cost of storing cereal products, in order to get the most profit from after marketing the product. The purpose of the paper was to make a comparison between
Calin Gh. Topan +3 more
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Economic cybernetics in marketing budget management: optimization of digital advertising expenses
The article highlights the role of economic cybernetics in the context of economic digitalization and substantiates its relevance in the field of marketing budget management.
V. Zubova, O. Nikolaeva, Ye. Savchenko
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Social Marketing: application and advantage in continuous medical education [PDF]
Background: The aim of continuous medical education is to improve physicians performance Unfortunately most of the efforts which have been done in recent years for achieving this goal have been ineffective Using ineffective educational methods and ...
Mohsen Shams, Arash Rashidian
doaj
In the article considered the main pros and cons of interactive marketing to consumers and producers in terms of technical and scientific progression in the spheres of social and economic communication. Many foreign and domestic scientists are considered
S. T. Kargabaeva, T. Muratkaliuly
doaj
How Social Media Impacts Brand Value: The Mediating Role of Customer Satisfaction
The growing popularity of social media platforms has increased brand investments in social media marketing. However, it is not clear whether and how social media marketing leads to the creation of value for consumers and brands; therefore, we investigate
Anatoli Colicev, Pete O’Connor
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Access and use of financial markets for basic education expenses
As a result of the financial crisis of 2008, the macroeconomic adjustment has affected Mexican homes through greater unemployment and a drop in purchasing power. Moreover, families had to keep financing education costs, sometimes going into debt in the formal or informal financial market.
Raccanello, Kristiano +2 more
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THE WAYS OF OPTIMIZATION OF COSTS HOTEL COMPANIES IN A CRISIS
The article considers various ways of saving hotel costs in crisis conditions, namely: reduction of expenses on advertising, marketing, participation in exhibitions, reduction of the list of additional services, the failure of customers from a range of ...
M. Zhukova
doaj
THE WAYS OF OPTIMIZATION OF COSTS HOTEL COMPANIES IN A CRISIS
The article considers various ways of saving hotel costs in crisis conditions, namely: reduction of expenses on advertising, marketing, participation in exhibitions, reduction of the list of additional services, the failure of customers from a range of ...
M. Zhukova
doaj
World and National Trends in University Libraries Acquisition
Introduction. We investigated the problem of comparative analysis of the world and national trends of development of information support of the university research and education and position of Russia in the world academic community.
Irina K. Razumova +1 more
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R&D Expenses and Share Value in The Japanese Stock Market
The growing influence of technology in business activities is driving many firms to devote a greater amount of resources to research and development. It is therefore crucial to understand how the stock market evaluates the benefits of R&D. In this paper, our aim is to investigate whether Japanese investors have rewarded firms that heavily invest in
Sophie Nivoix, Pascal Ngunyen
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