Results 61 to 70 of about 12,516 (161)

THE MODERATOR EFFECT OF R&D EXPENSES ON THE RELATIONSHIP BETWEEN COMPANIES ADVERTISING EXPENSES AND MARKET VALUES

open access: yes, 2016
In this study, it is aimed to be measured the relationship between the advertisement expenses and the market value of companies, and also the moderator effect of research and development (R & D) expenses on this relationship. The sample of the study is formed by the data which is taken from the published footnotes of consolidated financial statements ...
Akyüz, Ahmet Mutlu, Berberoğlu, Murat
openaire   +1 more source

The impact of the strategic dimensions of ambush marketing advertising design systems

open access: yesJournal of Architecture, Art & Humanistic Science
Ambush Marketing is a new methodology in the marketing which has cemented its reputation as an emerging the marketing method. In the beginning, small companies started to use it in the West, due to their lack of financial funding that help to cover the ...
Prof. Dr. Salwa Mahmoud   +2 more
doaj   +1 more source

Financing a Private Practice: A Practical Framework for Plastic Surgeons. [PDF]

open access: yesPlast Reconstr Surg Glob Open
Mosca N   +6 more
europepmc   +1 more source

The analysis of transactional expenses in pharmacy market research

open access: yes, 2020
В современной институциональной теории ключевым является понятие «трансакционные издержки» (ТИ). Данные издержки неизбежны при взаимодействии хозяйствующих субъектов, а их величина определяет эффективность этого взаимодействия. Предложена классификация трансакционных издержек и на основе их анализа разработана методика расчета оптимального размера ...
openaire   +1 more source

Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations. [PDF]

open access: yesPlast Reconstr Surg Glob Open
Khosla AS   +5 more
europepmc   +1 more source

A Prescription for Program Sustainability: The Drug-Free Community Sustainability Model in Practice. [PDF]

open access: yesJ Public Health Manag Pract
Mercer Kollar LM   +7 more
europepmc   +1 more source

Home - About - Disclaimer - Privacy