Results 21 to 30 of about 12,516 (161)
Proposing a game-theoretic approach for cooperative multi-echelon fuzzy supply chain with discount and marketing costs [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2020 Emphasizing the importance of competition and cooperation in supply chains promote the revitalization of game theory as a convenient tool for analyzing interactions, as well as how it affects the different levels of cooperation and coordination in a ...
Javad behnamian , Mohammad mehdi Bashar
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Tax Expense Surprise and Emerging Markets Equity Returns
Borsa Istanbul Review, 2021 This study investigates the relationship between tax expense surprise and expected equity returns in emerging markets. Using a broad sample of equities from 27 emerging countries, we find a strong positive link between tax expense surprise and the cross-sectional expected stock returns.
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Crisis management: The response of a small Dutch hospitality company during the COVID-19 pandemic
Research in Hospitality Management, 2021 The purpose of this study was to explore how a small Dutch hospitality company responded to the COVID-19 pandemic and hence create an understanding of how hospitality businesses can potentially use this knowledge when facing similar crises in the future.
Nanda van Leeuwen Boomkamp +1 more
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Green, Blue and Digital Economy JournalThe purpose of the paper is to substantiate the role of accounting for marketing costs as a key tool for improving the efficiency of their management at the enterprise in the context of digitalization, as well as to develop approaches to enhancing the ...
Daria Kravets
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The Journal of Entrepreneurial Finance, 2010 In this study we examine every Small Corporate Offering Registration available from the United States. Using 339 micro-IPOs from 33 states, we find support for the relevance of (1)offering marketing mechanisms and expenses; (2)geographic characteristics;
James C. Brau, Gardner Gee
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South African Journal of Information Management, 2015 Background: No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two main types of search engine marketing.
Wouter T. Kritzinger, Melius Weideman
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To Expense or not to Expense Employee Stock Options: The Market Reaction [PDF]
, 2004 During 2002 and 2003, 140 publicly traded U.S. firms announced their intention to recognize an accounting expense when stock options are granted to employees. Many similar firms elected not to expense options. We study the stock market’s reaction. There is no evidence whatsoever that expensing options reduces the stock price.
Elayan, Fayez A. +2 more
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Audit of Museum Marketing Communication in the Modern Management Context
International Journal of Financial Studies, 2020 Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum’s marketing communication.
Václav Kupec +3 more
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An investigation on the effects of perception and marketing expenditure, financial and non-financial promotions on brand equity [PDF]
Management Science Letters, 2013 This paper presents a study to investigate the effects of perception and marketing expenditures as well as financial and non-financial promotions on brand equity.
Abbas Ataheryan +2 more
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The European Legal Expenses Insurance Market [PDF]
, 2011 The paper develops some preliminary considerations about the European legal expenses insurance market and, in the light of the emerging EU collective litigation, it introduces the case of the litigation buyout insurance, a policy that has been adopted under certain circumstances by corporate defendants and their insurers to afford the coverage for ...
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